|By Marketwired .||
|February 5, 2014 01:11 PM EST||
LOS ANGELES, CA -- (Marketwired) -- 02/05/14 -- GumGum (www.gumgum.com), the premium in-image advertising platform for publishers and brands, today announced the appointment of Jennifer Van Hook to the role of vice president, western sales. Van Hook is charged with leading GumGum's regional sales strategy and growing a team to drive revenue growth for brands and agencies throughout the Western U.S. She is based in the company's Los Angeles headquarters and reports to Ophir Tanz, CEO and founder of GumGum.
"We welcome the opportunity to bring Jennifer on board," said Tanz. "Her outstanding sales track record will add considerable strategic value and be critical as we continue to grow and expand our offering for new and existing clients in the Western region."
Van Hook brings more than 15 years of digital media experience to GumGum's leadership team. Most recently, she was director of sales at Undertone. She began he career in the sales strategy division at AOL and moved into direct sales when she joined Tribune Interactive as director, national entertainment, where she managed the national entertainment sales team for LATimes.com.
"I am thrilled to be joining GumGum at a time when the company has cemented its place in the forefront of the in-image ad space," said Van Hook. "I look forward to my new role and guiding the company's way forward with an emphasis on delivering outstanding results to our clients."
GumGum is a new kind of advertising platform, dedicated to creating brand engagement in line with premium editorial content where it's guaranteed to be seen. Known for creating the in-image advertising category, GumGum continues to introduce disruptive technologies for a new generation of display, mobile and video advertising solutions. Reaching 70 million visitors in the US as they view images and content across more than 1,000 premium publishers, GumGum ads yield 20 percent higher viewability and 10 times the engagement of traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures. To learn more, visit gumgum.com or call (310) 260-9666.