|By PR Newswire||
|February 5, 2014 06:09 PM EST||
NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Chefs Diet National Co., LLC., announced today that it has signed an exclusive partnership with Xcel Brands, Inc., owner of the Isaac Mizrahi New York brand. Through this agreement, Isaac Mizrahi New York is designing limited edition co-branded cooler bags used to deliver Chefs Diet meals. Chefs Diet's clientele can now transport their gourmet meals in style, merging high fashion with a healthy dietary lifestyle.
As a company, Chefs Diet National is the industry leader in the fresh-daily and national delivery of gourmet diet programs. The company maintains a proprietary database of over 950k customer contacts via its acquisition of eDiets.com.
Kevin Glodek, founder and President of Chefs Diet National, states, "I'm ecstatic to be working with Xcel Brands, Inc. and Isaac Mizrahi on this campaign. Having one of America's top fashion designers create a design exclusive to Chefs Diet is an element that no other meal plan has ever been able to provide. Our customers already love our meal program because it is proven to help them successfully achieve their goals. This merger of fashion and wellness gives them another unique and exciting reason to want to include Chefs Diet in their daily pursuit of a healthy lifestyle."
Robert W. D'Loren, Chairman and CEO of Xcel Brands, Inc. stated, "We are pleased to offer these Isaac Mizrahi New York designs to enhance Chefs Diet's already impressive product."
About Chefs Diet
Chefs Diet has successfully helped thousands of Americans lose weight and keep it off. The company's team of chefs prepares gourmet meals delivered daily and now weekly, thus providing customers with an easy way to take the thought process out of the arduous process of dieting. More importantly, the program is designed to not only help customers lose weight today, but educate them on the components of proper eating, wellness, and lifestyle changes that are vital lifelong and lasting changes. Chefs Diet's reputation as a leading diet and wellness company is well established and has been rated #1 in the US for fresh food home delivery by Epicurious, a division of Conde Nast, and most recently as "Top Notch" by Prepared-Meals.com, which ranks over 34 nationally known competitors in food quality, presentation, and service. For more information please visit www.chefsdiet.com.
SOURCE Chefs Diet National