|By PR Newswire||
|February 5, 2014 08:00 PM EST||
DUBLIN, February 6, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/h3lpq7/global_mobile) has announced the addition of the "Global Mobile Application Market - Forecast to 2016" report to their offering.
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Mobile applications are developed to improve the functions available in a mobile device. Mobile business applications help people to access, use, and transfer data and information. This assists organizations to attain wide reachability and high business outcomes. For instance, the WebEx Meetings application in the iPhone enables video conferencing with the help of the in-built camera and mobile broadband connection. This facilitates meetings and conferences and removes time and location constraints. The number of applications in the market falling under Business and Productivity category equals 12-15 percent. Thus, the demand for such mobile business applications increases as the demand for enterprise mobility increases.
According to the report, one of the main drivers in the market is the growing number of smartphones and tablets. With the increasing number of smartphones and tablets, the number of application downloads is increasing exponentially with the growing market. This has also increased the demand for free application.
Further, the report states that one of the main challenges in this market is the inability of mobile applications to support multiple OS platforms. The applications developed can be used only for a particular OS.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
1. Executive Summary
2. Scope of the Report
3. Market Research Methodology
4. List of Abbreviations
6. Market Landscape
7. Market Segmentation by Application Category
8. Market Segmentation by Revenue Model
9. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
20. Other Reports in this Series
For more information visit http://www.researchandmarkets.com/research/h3lpq7/global_mobile
Media Contact: Laura Wood, +353-1-481-1716, [email protected]
SOURCE Research and Markets