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SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Carmen Gonzalez, Srinivasan Sundara Rajan, Blue Box Blog

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Degree Men® & Soccer Star Clint Dempsey Team Up For One Goal: Inspire Guys To DO:MORE

New Campaign Gives Fans the Opportunity to Follow Dempsey and the U.S. Men's National Team during their DO:MORE Journey

ENGLEWOOD CLIFFS, N.J., Feb. 6, 2014 /PRNewswire/ -- As we push ourselves to improve, the journey to athletic perfection is never complete. There is always another lap to run, another set of reps to hit or one more practice shot to take. In 2014, Degree Men® deodorant and its new and improved MOTIONSENSE™ Technology is celebrating the drive that pushes guys to DO:MORE and Improve by partnering with the U.S. Men's National Soccer Team and team captain Clint Dempsey. For Dempsey and the team, simply qualifying for the games in Brazil is not enough. They must DO:MORE to Improve their game and win on the world's biggest stage.

(Logo: http://photos.prnewswire.com/prnh/20140206/CG60228LOGO)

Supporters of U.S. Soccer can learn about Dempsey's improver story during a live video chat broadcast today at 1:30p.m. EST on DegreeSoccer.com. Participants will not only have exclusive access to the soccer star, but also can enter for a chance to win1 a trip to meet Clint in Brazil1. Clint will announce the winner live at the end of the broadcast. The live video chat and video series will live on DegreeSoccer.com, a hub for all things soccer leading up to the big tournament this summer.  

Later this spring, Degree Men® is inviting soccer fans to follow Dempsey's journey online in a short film series that chronicles his intense training and preparation. The series is directed by actor and avid soccer fan Jon Hamm, who was inspired by Dempsey's work ethic on and off the field.

"I'm excited to be working with Degree Men® to share all of the hard work that goes into improving my game as the team prepares for this summer's matches," said Dempsey. "Whether I'm in the weight room, on the practice field, or in the stadiums of Brazil, Degree® with new and improved MOTIONSENSE™ Technology is the only deodorant that goes the distance to provide the protection I need."

DO:MORE FOR U.S. SOCCER
The U.S. Men's National Team also exemplifies the DO:MORE spirit. After winning its group in 2010, the U.S. lost in a close overtime match in the Round of 16, but four years later the team has worked hard to improve and earned a spot in Brazil this summer. As the Official Deodorant of the U.S. Men's National Team, Degree Men® will be there to protect them every step of the way as the team continues to work towards its goal of a championship.

Degree Men® is also giving every U.S. fan the chance to show their support for the team with the Degree Men® TIFO. The Tifo will feature photos of thousands of soccer fanatics on an oversized banner so Degree Men® can bring all U.S. fans to Brazil to support the team. Fans can visit DegreeSoccer.com to upload their photo and enter for a chance to accompany the Tifo to Brazil2. The site will also house the Degree Men® DO:MORE Gallery, where fans will be able to view the photos of all the supporters on display in Brazil.

DO:MORE PRODUCTS
As the only antiperspirant that releases extra protection when you move, Degree Men® with new and improved MOTIONSENSE™ Technology is triggered by even the most sudden and slightest of body movements, releasing extra protection throughout the day to fight sweat and odor before it starts. While the average deodorant stick releases scent upon contact with sweat, Degree Men® and its patented MOTIONSENSE™ Technology begins working when you start to move, not just when you start to sweat, allowing you to DO:MORE and Improve.

"In 2014, Degree Men is partnering with some of the top athletes in the world to motivate guys across the country to push themselves, work harder and never stop improving," said Matthew McCarthy, Senior Marketing Director, Unilever North America. "To support these athletes and guys everywhere, we're introducing a DO:MORE product with new and improved MOTIONSENSE™ Technology, so the more you move, the more it protects."

For 2014, Degree Men® introduces two new and improved MOTIONSENSE™ deodorant sticks to help keep guys protected. NEW Degree Men® Overtime offers a scent of fresh citrus fragrance – providing long-lasting protection even after the final buzzer. NEW Degree Men® Cool Rush releases an invigorating scent that contains an energizing burst of crisp, arctic freshness – providing enduring protection whenever you feel the rush.

For more information on Degree Men®, visit DegreeDeodorant.com/Men, Facebook.com/DegreeMen and Twitter.com/DegreeMen.

1No purchase necessary. Void where prohibited. Clint Dempsey Live Chat Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 1/30/14 at 12:00 a.m. ET & ends 2/6/14 at 2:20 p.m. ET. For official rules, visit Degreesoccer.com

2No purchase necessary. Void where prohibited. The Degree Soccer Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 2/6/14 at 2:31:00 p.m. ET & ends 4/30/14 at 11:59:59 p.m. ET. For official rules including how to enter for free, visit Degreesoccer.com.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

About U.S. Soccer:
Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit ussoccer.com.

SOURCE Degree Men

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