|By Business Wire||
|February 6, 2014 08:28 AM EST||
Leading Forex & CFD broker AvaTrade this week announced the launch of its EU and Australian regulated binary options brand, PowerOption.
PowerOption ( www.poweroption.com ) will be regulated in the EU by the Cyprus Securities & Exchange Commission (CySec) and by the Australian Securities & Investments Commission (ASIC) in Australia.
The platform, which offers traders a full range of Forex pairs, commodities, stock indices and equities, and a variety of trading styles, has been in operation since November 2013 and now launches in the European Union.
PowerOption CEO Kenny Sandorffy said: “The combination of simplicity, speed and excitement we offer really appeals to new traders and serves as a great introduction for those interested in the financial markets. Newcomers and experienced traders alike often prefer the simplicity of this product and ease of use.”
“We’re very conscious that these new traders deserve better protection from the industry. With us they get a well-run and highly established brand with strong financial backing allied to the peace-of-mind that comes with regulatory backing.”
PowerOption offers up to 100% Deposit Bonuses for new clients, and minimum deposits starting at only $50, in a bid to lower the barrier to entry for new traders. This reflects the customer-oriented attitude that PowerOption aims to bring to the industry.
Adam Goldberg, COO of PowerOption, said: “We are focused on creating strong relationships with our clients, because we know only satisfied customers can become long term partners. Our main focus is on providing the best platform, tools, analysis, and of course, support in the industry.”
AvaTrade Chief Commercial Officer Keith Goldson said: “This development gives Ava Trade breadth of product range, which includes FX, Binary Options and FX Options global platforms and education resources such as HushTrade.”
PowerOption was founded by experienced professionals with backgrounds in online trading, marketing, sales, risk management and finance, and more than 30 years combined industry experience.
As a member of the Ava Group, PowerOption is able to call upon the stability and sound financial backing of one of the leading Forex and CFD brokerages.
PowerOption is powered by Markets Pulse technology, the most advanced binary options trading platform currently available.