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SYS-CON MEDIA Authors: Jayaram Krishnaswamy, Robin Kent, Pat Romanski, Jason Bloomberg, Lori MacVittie

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Katie Myles Joins MWW's Chicago Office As Vice President, Consumer Lifestyle Marketing

Myles Brings Experience in Integrated Marketing Communications, Millennial and Family Marketing, Wellness Programs and Partnerships

CHICAGO, Feb. 6, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, today announced that Katie Myles has joined the firm's Chicago office as vice president, consumer lifestyle marketing. Myles brings more than a decade of experience in integrated marketing communications and Millennial and family marketing, as well as experience working with wellness programs and major partnerships. In her new role at MWW, Myles will serve Chicago's consumer and technology clients, while also growing the firm's award-winning Health and Wellness practice.

"Katie joins our team during a period of significant growth for the Chicago office. Her knowledge in engaging Millennials and families and working with both consumer and non-profit brands will be an asset to clients across the firm," said John Digles, MWW's executive vice president and general manager of the firm's Midwest region. "Creating innovative wellness campaigns that activate and motivate all family members requires a special expertise, and Katie's experience will be invaluable as we help our clients matter more to these coveted consumer audiences."

Prior to joining MWW, Myles served as senior account supervisor for the consumer marketing team at Edelman's Chicago office where she acted as project manager and team leader for the National Dairy Council, one of Edelman's largest clients. She helped manage integrated marketing communications for the Fuel Up To Play 60 campaign – a program founded by the National Dairy Council and the NFL, in collaboration with USDA, that empowers students to take charge in making healthy changes at school.

Previously, Myles worked as the marketing and communications manager for Healthy Teen Network, a national membership nonprofit focused on teen wellness. During her tenure, she executed strategic communications and promotions campaigns, conducted national media relations and developed marketing materials to increase membership and retention.

Myles earned her Bachelor of Arts in communications and psychology from Loyola University in Maryland.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, TwitterLinkedIn, Pinterest, Google Plus and Instagram.

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