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SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Roger Strukhoff

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YEZZ Freestyle Mobile Targets Innovators and Early Adopters with Release of Viral Video

Challenging Consumers and the Status Quo With its Smartphones

MIAMI, Feb. 6, 2014 /PRNewswire/ -- Leading global mobile device brand YEZZ engages consumers worldwide that embrace new technology, as it pushes the envelope with its new video, "The Challenge" (http://youtu.be/Vd7ob8Lcl8). Standing firm on the belief that YEZZ is at the forefront of a cultural phenomenon, the creative Miami-based YEZZ team is encouraging innovators and early adopters to consider YEZZ as an alternative to larger, more expensive mobile brands, who spend millions on mass marketing ploys. Through multiple marketing strategies such as their innovative website and latest viral video, the brand is authentically engaging technology and travel enthusiasts worldwide on the two lines, one phone concept.

(Photo: http://photos.prnewswire.com/prnh/20140206/FL60090 )

"Our campaign is targeting early adopters – those who are looking for the leading-edge technology," says Luis Sosa, co-founder of YEZZ. "In turn, their opinions will attract consumers, luring them to rethink their impulsive purchases and experience the YEZZ Freestyle Mobile philosophy."

The Challenge video (http://youtu.be/Vd7ob8Lcl8) features the global, culturally diverse Miami-based team behind the innovative YEZZ brand. The low budget video reflects the YEZZ philosophy to focus their efforts on producing better products rather than increasing costs with expensive marketing, remaining affordable for the consumer.

Focusing its efforts on pioneering technology, YEZZ has created factory-unlocked phones with the latest versions of Android at a much better price than its competitors. Its hot selling models the Andy A4M and Andy A6M, which were introduced at CES 2014, have already gained international interest. Lauded for its game-changing two lines, one phone concept, stylish designs and aggressive pricing, YEZZ is quickly winning over consumers throughout the globe.

YEZZ will be releasing "The Challenge" in February 2014 before the Mobile World Congress in Barcelona, Spain.  You can view it at http://youtu.be/Vd7ob8Lcl8.

YEZZ is available for purchase online at www.sayyezz.com.

About YEZZ 
YEZZ is the creator of the freestyle mobile philosophy, a sophisticated lifestyle where its Youzerz (pronounced Yoo-zzerz) experience a combination of state-of-the-art technology and stylish design through its vast offering of mobile products. Based on style, quality and minimalism, YEZZ aims to optimize the user experience for consumers at the forefront of technological developments, while also providing a level of splendor and elation that can only come from a truly unique and captivating experience. For more information about YEZZ, please visit www.sayyezz.com.

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SOURCE YEZZ

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