SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

St. Jude Thanks and Giving® Campaign Raises More Than $97 Million During the Holiday Season Toward Finding Cures and Saving Children With Cancer

St. Jude corporate partner of the year Kmart raises $21.9 million; 19 partners raise more than $1 million each

MEMPHIS, Tenn., Feb. 6, 2014 /PRNewswire-USNewswire/ -- The generous donors, corporate partners and celebrities who supported the 10th annual St. Jude Thanks and Giving® campaign last holiday season have something to celebrate this year. Their efforts raised more than $97 million to support St. Jude Children's Research Hospital and its mission of finding cures and saving children battling cancer and other deadly diseases.

The annual holiday campaign's results represent a projected increase of more than 31 percent over the previous year, boosted by fundraising efforts led by St. Jude corporate partners and celebrities, as well as the implementation of an integrated multicultural campaign and unprecedented levels of social media engagement. Since its inception in 2004, the campaign has raised nearly $485 million to help St. Jude continue to lead the way the world understands, treats and defeats childhood cancer and other deadly diseases.

"Since the beginning of the campaign, we have been blessed to have the extraordinary support from our wonderful donors, our loving celebrity friends and our dedicated corporate partners," said Marlo Thomas, national outreach director for St. Jude Children's Research Hospital. "Their participation in the St. Jude Thanks and Giving campaign means so much to the children and their moms and dads. I am truly inspired by our partners' commitment and passion to do better each year. We could never have achieved this remarkable success without each and every one of them. And that success allows St. Jude to focus on what matters most, saving the lives of children around the world."

For the fifth consecutive year, Kmart is the top corporate fundraising partner in the St. Jude Thanks and Giving campaign. During the 2013 holiday season, Kmart raised $21.9 million – setting a new record for fundraising by a single St. Jude partner and nearly tripling the $7.5 million the company raised last year. Since becoming a partner in 2006, Kmart has raised more than $59.2 million in support of the St. Jude mission.

"We're so proud and thankful of the generosity from the millions of Shop Your Way members, customers and Kmart associates who contributed to this historic fundraising achievement," said Edward S. Lampert, Sears Holdings Chairman and CEO. "Through its research and care, St. Jude helps young patients from the communities Kmart serves across the country and around the world. This year's unprecedented results show how much the cause touches the hearts of Kmart shoppers and associates alike."

More than 60 of America's leading companies and brands, including ANN INC., AutoZone, Brooks Brothers, Claire's, CVS/pharmacy, DICK'S Sporting Goods, Dollar General, Domino's, GNC, Gymboree, HomeGoods, HSN, Kay Jewelers, Kmart, Marshalls, New York & Company, Target and Williams-Sonoma, Inc., as well as new partners Best Buy, Christopher & Banks, GameStop, Justice & Brothers, Stage Stores, Tommy Hilfiger and many others joined together in asking shoppers to support St. Jude through in-store and e-commerce initiatives, specialty merchandise and social media engagement.

"The overwhelming support of our corporate partners and their customers has been critical to the success of our St. Jude Thanks and Giving campaign over the past decade and we couldn't be more grateful for the impact they are having on our lifesaving mission," said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children's Research Hospital. "Our partners are constantly innovating to find new and more effective ways to reach their customers to raise funds and awareness for St. Jude. Their support helps ensure that no family ever receives a bill from St. Jude for treatment, travel, housing and food – allowing a family to worry solely about their child."

Several corporate partners raised more than $1 million during the 2013 St. Jude Thanks and Giving campaign, including:


  • ANN INC.$4.6 million through Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet stores
  • AutoZone$2.4 million
  • Brooks Brothers$1.9 million
  • Claire's$1.9 million
  • CVS/pharmacy$5.5 million
  • DICK's Sporting Goods$4.6 million through DICK's Sporting Goods and Golf Galaxy
  • Dollar General$1.8 million
  • Domino's$3.9 million
  • GameStop$1 million
  • GNC$3.4 million
  • Gymboree$1.7 million
  • HSN$1.3 million
  • Justice & Brothers$1.8 million
  • New York & Company$2.4 million
  • Williams-Sonoma, Inc.$3.4 million through Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen and west elm

In its first year as a campaign partner, Best Buy raised more than $887,000 through its Best Buy and Best Buy Mobile stores in the U.S. and Puerto Rico.

Also helping boost awareness for the campaign was a star-studded roster of celebrities including Jennifer Aniston, Robin Williams, Michael Strahan, Sofia Vergara, Shaun White, Luis Fonsi, Brad Paisley, Darius Rucker, Sabrina Soto, Olivia Holt, Jennette McCurdy and many more who joined Marlo Thomas in lending their time and talents in support of the campaign. Once again, the St. Jude Thanks and Giving campaign benefitted from week-long exposure on NBC's TODAY show, which featured several in-depth stories chronicling the journeys of St. Jude patients and the discoveries that made them possible.

In addition, various aspects of the campaign saw record-breaking numbers. The St. Jude Give thanks. Walk., a noncompetitive 5K held on the same day in 75 cities across the country that serves as the official kick-off event for St. Jude Thanks and Giving, raised $6.4 million this year to propel its grand total to more than $17 million. On a digital front, St. Jude rallied partners, celebrity friends and supporters for a social media takeover on Nov. 25 using #ThanksandGiving. The hashtag became the third trending topic in the U.S. that day with more than 8,500 mentions reaching more than 117 million users.

Created by Marlo, Terre, and Tony Thomas, the children of St. Jude founder Danny Thomas, the St. Jude Thanks and Giving campaign utilizes a multi-media approach to unite celebrities, media and corporate partners during the busy holiday season in support of the groundbreaking research and lifesaving treatment that takes place at St. Jude. It costs $1.9 million to operate the hospital each day, and unlike other hospitals, more than 75 percent of that funding comes from the public through campaigns like St. Jude Thanks and Giving.

To learn more about St. Jude, please visit www.stjude.org.

About St. Jude Children's Research Hospital:
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since it opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live.

Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

SOURCE St. Jude Children's Research Hospital

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.