SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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SmartFocus and Ensighten Make Personalized Marketing Easy

New technology partnership enables marketers to deliver unique brand experiences to every visitor

NEW YORK, February 6, 2014 /PRNewswire/ --

As brands strive to deliver more personalized customer experiences, it becomes increasingly difficult to manage the multiple third party systems that are integrated to today's eCommerce websites. SmartFocus, a global leader in real-time, personalized marketing, today announced a technology partnership with Ensighten, the leader in enterprise data and tag management. Bringing their technologies together, this new partnership enables Ensighten and SmartFocus customers to engage their prospects and customers in real-time conversations, ensuring brands to provide a fast, reliable and relevant experience on the web or via email.

"Today's organizations need to know where a visitor is on their website at any given time. The integration of Ensighten with SmartFocus makes it easy for marketers to keep up with the blistering pace of customer engagement," comments David Saxon, VP of Business Development of Ensighten. "With the ability to feed real-time visitor behavior to SmartFocus' cloud marketing platform from Ensighten's Agile Marketing Platform, it is possible to automate and share the right products and messages at the right time. We're excited to be able to offer eCommerce organizations an intelligent customer experience management solution."

Ensighten's Agile Marketing Platform (AMP) improves website performance and enables marketers to act on data in real time from both online and offline sources. The SmartFocus Cloud Marketing Platform enables marketers to create real-time, personalized experiences that drive campaign performance and increase customer lifetime value. Within the platform lies SmartFocus' recommendations technology, SmartFocus Advisor, which delivers personalized recommendations and dynamically adapted content via the web and email that are based on the preferences and behaviors of their customers. Together, without any reliance on IT, marketers can gain a deeper understanding of each and every visitor in real-time and deliver a deeper, more personalized customer experience.

"Today, real-time customer data is at the heart of every marketer and ecommerce manager's personalization strategy," comments Neil Hamilton, Director of Personalization Sales for SmartFocus. "Working closely with Ensighten, we're helping marketers quickly overcome the barriers they may be facing when trying to engage their prospects and customers with engaging, relevant and timely content, products and offers."

The combined technology offering is immediately available in the US, UK, Germany, Austria, France and Switzerland. To learn more about how Ensighten's AMP and SmartFocus Advisor work together, we invite you to visit us at Agility 2014, Ensighten's annual, global conference for customers and partners. This year's event takes place from the 5-7 February 2014 in San Francisco.

About Ensighten

Ensighten, the leader in enterprise data and tag management, boosts marketing agility and eases privacy compliance with the industry's first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. With Ensighten AMP, businesses rapidly execute any marketing initiative, achieve one-to-one marketing, and deliver great user experiences. Ensighten's proprietary data- and tag-delivery network, and patented technology, gives organizations unmatched ability to deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers use Ensighten AMP to collect, own and use their onsite, offsite and offline data. Ensighten AMP processes requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for top brands that include Brooks Brothers, Capital One, E-Trade, Microsoft, monster.com, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Walmart. Visit us at http://www.ensighten.com, and follow us on http://facebook.com/ensighten and Twitter @ensighten.

Tweet: Register now for @Ensighten #agility2014 conference in #SF Feb 5-7 2013 #tagmanagement #optimize

About SmartFocus

SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and satisfaction. Our cloud marketing platform helps thousands of marketing organizations drive millions of targeted campaigns and billions of personalized interactions each year, connecting customers via email, mobile, social, web and other channels. For more than a decade, our focus on scalability, reliability, and security has made SmartFocus one of the leading cloud marketing providers worldwide. For more information, please visit us at: http://www.smartfocus.com.

For more information:

Vantage PR for SmartFocus
Allison Wilson / Kimberly Lianthamani
[email protected]
+1-407-767-0452 x230 / +1-415-984-1970

LEWIS PR for Ensighten
Michelle Kincaid
[email protected]
Office: +1-415-432-2467 / Mobile: +1-757-503-1123

SOURCE SmartFocus

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