SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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With the Support of Estrella Damm, Ferran Adria, the World's Most Award-Winning Chef, Brings His Exhibition to the US for the First Time

Innovation in the Art of Food: Chef Ferran Adria Will Be Featured at Museum of Science, Boston Beginning February 15th

BOSTON, MA -- (Marketwired) -- 02/06/14 -- Ferran Adrià, the World's most award-winning chef, and executive chef of elBulli, the #1 restaurant in the World during its time, is coming to Boston. The Museum of Science is showcasing Innovation in the Art of Food: Chef Ferran Adrià from February 15 thru May 26, kicking off with a private industry event on February 13th, sponsored by Estrella Damm, the Beer of Barcelona.

The event invites chefs and restaurateurs to the Museum for a private seminar, where Ferran Adrià will talk about his passion: food. Guests will be invited to walk through the exhibition, followed by a reception in which they'll taste Estrella Damm.

Estrella Damm is the #1 Beer in Barcelona, home to Ferran Adrià. Chef Adrià has been collaborating with the brewery since 2008, particularly in the creation of Inedit, a wheat and barley beer with spices, specifically crafted to pair with food. Chef Adrià is also connected to the brewery as the gastronomic ambassador for their flagship brand, Estrella Damm.

"It's an honor to be working with such an influential figure that has helped create and shape the gastronomic world," remarked Floris van Neerrijnen, Brand Specialist of Estrella Damm. "Estrella Damm is brewed with Mediterranean ingredients and gastronomy is an integral part of our culture."

Ferran Adrià was the co-owner and chef of elBulli from 1984 until its closure in 2011. Chef Adrià has a long history of recognition, including being listed on TIME Magazine's "world's top 100 influential people," and Restaurant Magazine's 2010 "Chef of the Decade."

elBulli itself was awarded "World's Best Restaurant" five times by Restaurant Magazine. The elBulli team invented 1,846 dishes during their tenure, establishing themselves as masters of molecular gastronomy, which has inspired chefs from all over the world to go beyond the norm and push boundaries in the kitchen.

The restaurant, once receiving 2 million reservation requests each summer it was open, closed in 2011 in order to become a center for research and innovation. The center will reopen as elBullifoundation in 2014 and will offer free comprehensive cooking courses, dubbed "Bullipedia" by Ferran Adrià, to young, aspiring, culinary professionals.

Visitors to the Museum of Science, Boston will experience the unusual tastes, textures, and untraditional high-tech appliances of elBulli in Innovation in the Art of Food: Chef Ferran Adrià. Throughout the exhibit, they will explore how Adrià and his team have added a multi-sensory, magical dimension to the experience of eating -- radically revolutionizing the way food is both created and consumed.

"We are thrilled to introduce our visitors to the gastronomic ingenuity of Chef Ferran Adrià," said Paul Fontaine, Museum of Science vice president of education. "Innovation in the Art of Food: Chef Ferran Adrià highlights how combining ordinary tasks like cooking and eating with creativity and experimentation can lead to some of the most inspiring cuisine ever experienced. Along with the Museum's other featured temporary exhibit, Our Global Kitchen: Food, Nature, Culture, visitors can celebrate food, creativity, and cultures from around the world."

Innovation in the Art of Food: Chef Ferran Adrià features historical artifacts from the restaurant as well as images and videos that demonstrate elBulli's transformation from a family-run restaurant to an innovative and bold institution. Visitors will have the opportunity to see Adrià's notebooks, sketches, and even clay models of his culinary brainstorms. A video simulation of an original 34-course meal being served to you is on display alongside a light box representing all 1,846 dishes Chef Adrià created.

Innovation in the Art of Food: Chef Ferran Adrià will be presented at the Museum of Science from February 15, 2014 through May 26, 2014. This exhibition is made possible by the Government of Catalonia, the Institut Ramon Llull, and Estrella Damm Barcelona. The exhibit is included with regular Exhibit Halls admission: $23 for adults, $21 for seniors (60+), and $20 for children (3-11). For more information, the public can call 617/723-2500, (TTY) 617/589-0417, or visit mos.org.

About Estrella Damm - Established in 1876, Estrella Damm is an award-winning, premium pale lager known internationally as the "Beer of Barcelona." During its 138-year tenure, Estrella Damm has remained the number one beer in Barcelona. An independent brewer with its own personality, Estrella Damm is known for its creativity. Today it is brewed by the eleventh generation of Master Brewers who still follow the distinctive original recipe created in 1876, with Mediterranean ingredients such as pearl rice, a distinctive ingredient characteristic of Estrella's unique flavor. Estrella Damm is imported to the US by United States Beverage. www.estrelladamm.com

About the Museum of Science, Boston
One of the world's largest science centers and Boston's most attended cultural institution, the Museum introduces about 1.5 million visitors a year to science, technology, engineering, and math (STEM) via dynamic programs and hundreds of interactive exhibits. Founded in 1830, the Museum was first to embrace all the sciences under one roof. On November 16, the Museum opens the Hall of Human Life, a groundbreaking 10,000-square-foot exhibition drawing from the latest discoveries in the life sciences to engage visitors in their own biology and health. Other highlights include the Thomson Theater of Electricity, Charles Hayden Planetarium, Mugar Omni Theater, Gordon Current Science & Technology Center, 3-D Digital Cinema and Butterfly Garden. Reaching over 20,000 teens a year worldwide via the Intel Computer Clubhouse Network, the Museum also leads a 10-year, $41 million National Science Foundation-funded Nanoscale Informal Science Education Network of science museums. The Museum's "Science Is an Activity" exhibit plan has been awarded many NSF grants and influenced science centers worldwide. Its National Center for Technological Literacy®'s engineering curricula have reached over 55,600 teachers and 4.2 million students nationwide. The Museum has also: been recognized by Boston and Cambridge for energy and sustainability efforts; named an Employer of Choice by Work Without Limits, a Massachusetts disability employment initiative; is Yankee Magazine's "Best of New England Readers' Choice" for Cultural Attraction in Science and "Best of New England -- Editors' Choice" for Best Sky Show; and is El Planeta's Best Tourist Attraction for the Massachusetts Latino population. The Museum's Undiscovered Worlds was recognized as the "Best Immersive-Fulldome Program" by the Jackson Hole Science Media Awards. Visit http://www.mos.org. Follow the Museum of Science on Twitter at @MuseumOfScience or Facebook at www.facebook.com/museumofscience.

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For additional information, please contact:
Georgia Homsany
Brand Manager
US Beverage
203.978.6429
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