SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Heather Guffin's, Phoenix Reputation Online Management Service (PRO-MS), is the Latest Alliance Sales & Marketing Solutions

PHOENIX, Feb. 7, 2014 /PRNewswire/ -- Heather Guffin's, Phoenix Reputation Online Management Service (PRO-MS) is the latest custom solution to come out of the labs of Alliance Sales & Marketing Solutions. PRO-MS or simply "Phoenix", has been launched to help sales and marketing businesses repair and/or manage their online reputations.

(Logo:  http://photos.prnewswire.com/prnh/20140207/PH60986LOGO)

Negative brand or product association seriously impacts a business's ability to generate revenue.  Considering that 77% of people will investigate a products reputation online before buying, 89% of consumers use search engines for purchase decisions, and 9 out of 10 people say that a bad online reputation will turn them off of a purchase. Businesses simply can't afford to have a bad online reputation these days.

Heather Guffin's, Phoenix Reputation Online Management Service, has arrested the attention of many timeshare sales and marketing businesses in Mexico, many of whom had experienced chronic revenue degeneration due to unfair negative online comments and bad reviews.

Alliance Sales & Marketing Solutions acknowledges that most businesses tend to underestimate the damage caused by negative content and consumer sentiment. These same businesses end up attributing underachievement in terms of sales or marketing results to alternative factors. Smart sales and marketing businesses are slowly starting to realize that the first page of Google is essentially the face of their business.

Complaints and negative product reviews are effectively poisoning revenue streams and slowly killing your business. Too many companies, and this is especially true for timeshare companies, have simply ignored their poor internet reputation in the hope that their consumers will do the same.

According to Google just one negative post referencing your product, reduces a person's chance of purchasing by 95%. For timeshare businesses this is a frightening statistic as 3/4 prospects will investigate your online reputation during, or immediately following a sales presentation. Considering 65% of your target demographic own smartphones, and can investigate your reputation online within minutes, the reality is that a large percentage of your target consumer base is paying close attention to how you look online, and you need to be doing the same.

Heather Guffin's, Phoenix Reputation Online Management Service (PRO-MS) is yet another dynamic custom service that Alliance Sales & Marketing Solutions have added to their growing list of products. If you are interested in improving your online reputation learn more at the Alliance Sales & Marketing Solutions website.

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