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MSW-ARS Research Bolsters Qualitative Division

MSW-ARS Research is pleased to announce that Tom McGee has joined the company as Vice President, Qualitative Insights.

LAKE SUCCESS, N.Y., Feb. 7, 2014 /PRNewswire-iReach/ -- MSW-ARS Research is pleased to announce that Tom McGee has joined the company as Vice President, Qualitative Insights.

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Tom brings with him over 30 years of qualitative research experience, having worked for respected industry firms including Hyatt-Esserman Research – Child Research Services, McCollum Spielman, Doyle Research Services, Hall & Partners USA and, most recently ran his own qualitative consultancy firm, McGee Research, Inc.

Tom has conducted research and managed account relationships with clients ranging from Fortune 100 companies to small, independent business owners.  His extensive experience will be tapped in order to help MSW-ARS grow its qualitative division and strengthen relationships with its current client base.

Outside of work, McGee regularly guest lectures at Kellogg School of Management – Northwestern University's Evanston and Chicago campuses on the topic of qualitative research, is a member of the qualitative industry group QRCA, and is a committee member for a number of non-profit organizations in the Chicago area.

Art Klein, Partner of MSW-ARS said, "We're extremely proud to have Tom join our team and look forward to building upon our qualitative services to better support our clients' needs.  We're seeing the demand for qualitative grow; particularly for online and mobile applications. Tom's expertise in these areas will be a real asset to MSW-ARS and a benefit to our clients."

About MSW-ARS Research, Inc.

MSW-ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital.  MSW-ARS helps marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment and forecasting.  The company provides solutions and consulting to marketers across traditional and digital marketing including: media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.

MSW-ARS techniques are the world's most widely documented and independently validated predictive measures of the effectiveness of advertising creative and have been equated with higher sales and market share through third-party validation.

MSW-ARS has a roster of marquee clients representing virtually every product category, including: Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries.

More information about MSW-ARS Research is available at www.mswarsresearch.com.

Media Contact: Art Klein, MSW-ARS Research, 516-394-6000, aklein@mswarsresearch.com

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