SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

News Feed Item

OMREX: Website Load Issues for Popular Brands After Super Bowl Commercials

Monitis, the monitoring specialist, announced today the results of its Super Bowl XLVIII OMREX (Online Monitis Retailer Excellence Review). The OMREX, created by Monitis using its cloud-based monitoring technology, serves as a tool for measuring website activity for retailers. As the Super Bowl is traditionally a highly anticipated event for football fans and marketers alike, Monitis used its technology to observe the web performance of five popular consumer brand websites in which the company had a commercial during the event:

The selection of the commercials was based on consumer feedback, and the evaluation by widely read publications such as Entertainment Weekly and AdWeek. While this may come as a warning for system administrators, the OMREX found two of the websites had obvious uptime performance issues: Coca-Cola and Dannon Oikos. Additionally, all five of them show signs of weakness in terms of their full page load values.

The OMREX findings read as follows:

                     
Feb 4, 2014   Uptime in %   Down in m   AVG in ms   Full Page Load in s  

FPL-Uptime in %

Budweiser   100.00       51.70   10   100.00
Cheerios   99.51   7   107.69   6   96.00
Coca Cola   99.92   1   1224.75   6   100.00
Dannon Oikos   97.46   34   531.34   7   100.00
RadioShack   100.00       127.48   10   100.00
         
                     
Feb 5, 2014   Uptime in %   Down in m   AVG in ms   Full Page Load in s   FPL-Uptime in %
Budweiser   99.84   1   85.83   6   100.00
Cheerios   99.69   2   138.43   10   98.00
Coca Cola   99.38   4   1193.24   10   100.00
Dannon Oikos   96.27   24   376.21   6   81.00
RadioShack   100.00       134.84   9   72.00
 
Start End
FEB 3, 11:00 AM/CET FEB 5, 11:00AM/CET
 

This is significant because as creative directors for such brands come up with funny, entertaining, or even moving commercials, these advertisements tend to attempt cross media activities on the web. This means that the corresponding websites need to live up to the traffic spikes that are most likely to follow.

While the uptime values may not concern system administrators, the average response times will most likely cause problems for the technical staff involved. A rule of thumb is that the AVG-value should be below 500 ms. This means that both Coca-Cola and Dannon Oikos did not make that critical threshold on day one of the review. The Coca-Cola website even had issues in this regard throughout the entire testing period. This may be attributed to the company’s “It so beautiful” campaign that sparked controversy across a variety of social channels. What is even more striking, however, is the fact that none of the monitored websites made the desirable full page load time of four seconds at all.

Regardless of the full page load issues, the good news is that none of the checked websites crashed. Some system administrators may have room for optimization with regards to the content they use on their web pages, however, if they want to guarantee the best possible user experience. Some content will naturally need some more time to download than others, but that gap may be bridged by providing some animation in the foreground while the rest of the content downloads in the background. That way the user experience is not being hampered.

How the Super Bowl XLVIII OMREX review was administered

Monitis began monitoring the websites of the selected brands after the Super Bowl because of the assumption that most viewers were busy watching the game during the event. Thus, the effect the commercials on each website could not be seen until after the game. The results were collected by a New York based server.

About Uptime and Full Page Monitoring

Uptime monitoring checks the availability and response time of websites, applications, cloud and hosted services. In case of outages or poor performance, system administrators can be alerted immediately to take appropriate steps.

Full page load monitoring tracks the loading times of a website from beginning to end. It also shows how long a user has to wait before the entire website is being downloaded to their computer. The uptime values in a full page load monitoring reflect the errors that do occur while the page is being fully downloaded.

About OMREX

OMREX stands for Online Monitis Retailer Excellence. OMREX is a review that was originally designed to check the user experience that the websites of some of the world’s leading retailers provide during web traffic spikes. However, Monitis concluded that the review may also be applied for other events that will generate high volumes of web traffic.

About Monitis

Monitis offers cloud-based monitoring systems, which can be configured within minutes. Over 150,000 users in 150 countries rely on Monitis to monitor the functionality of more than 300,000 websites, servers and applications. Aside from the premium service, Monitis offers Monitor.Us, a free entry package for monitoring.

Monitis was founded in 2006 and joined the GFI Software family in 2011. As of 2013, Monitis is a TeamViewer company. TeamViewer also belongs to the GFI Software group. Monitis maintains offices in Armenia, USA, and Germany.

Additional information is available at:

www.monitis.com

www.monitor.us

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...