SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Esmeralda Swartz, Kevin Jackson, Glenn Rossman

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Hudson's Bay Unveils Official Parade Uniforms for Canadian Olympic Team at Sochi 2014 Opening Ceremony

TORONTO, Feb. 7, 2014 /CNW/ - The Canadian Olympic Team will walk onto the world stage today in a look that commands attention as they proudly unveil their official parade uniforms, designed by Hudson's Bay, at the Sochi 2014 Opening Ceremony.

Inspired by Hudson's Bay's classic scarlet blanket, the all-red coat is accented with a black stripe around the hip line.  A star piece, the coat proudly features the Hudson's Bay and Canadian Olympic Team crests and is accented with toggle style buttons.  The coat is layered on top of a striking black mock turtleneck and wool v-neck sweater for women, and a tailored white dress shirt, wool cardigan, and red and white striped tie for men.  The look is accessorized with the official 2014 red mittens that convey a strong "we can own the podium" message and a red, white and black pom pom toque with a bold CANADA wordmark.  Black bottoms complete the look.

"When our athletes walk in the Parade of Nations as the Canadian Olympic Team, we want them each to feel proud and confident and to feel the tremendous support of an entire country," says Hilary Kelley, VP of Design, Creative Director, Hudson's Bay. "The Opening Ceremony look was designed to reflect who we are as a nation; it is both classic and modern and reflects tradition, elegance and strength."

Canadians and fans of Canada abroad can sport the Team's Opening Ceremony look with Hudson's Bay's official replica collection.  The duffle coat is available for both men and women and retails for $275.  The pompom toque and the red mittens are also available for adults and children, with $3.33 from the sale of each pair of mittens going directly to the Canadian Olympic Foundation.  The Sochi 2014 Canadian Olympic Team Collection can be purchased online at thebay.com and is available at all Hudson's Bay stores across Canada.

"Hudson's Bay has once again delivered inspiring, stylish uniforms honouring our athletes' commitment to Canada as they take part in the Sochi 2014 Opening Ceremony," said Derek Kent, Chief Marketing Officer, Canadian Olympic Committee. "The colour blocking of red, white and black is quintessentially Canadian and the athletes will wear it with pride."

The Sochi 2014 Canadian Olympic team consists of 221 athletes and 85 coaches.  Team members will each receive 38 items as a part of their uniform including jackets, pants, leisurewear and accessories.

About Hudson's Bay Company
Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company. Today, HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. In Canada, HBC operates Hudson's Bay, Canada's largest department store with 90 full-line locations and one outlet store as well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands. HBC also operates Home Outfitters, Canada's largest home specialty superstore with 69 locations across the country.

In the United States, HBC operates Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, renowned for its superlative designer collections and first-rate fashion expertise.  Saks Fifth Avenue comprises 41 full-line stores in 22 states, five international licensed stores, saks.com, 72 Saks Fifth Avenue OFF 5TH stores and saksoff5th.com. HBC also operates Lord & Taylor, a leading department store chain with 49 full-line store locations throughout the northeastern United States, in two major cities in the Midwest and in Boca Raton, Florida, four Lord & Taylor outlet locations and lordandtaylor.com. Hudson's Bay Company banners provide stylish, quality merchandise with a dedicated focus on service excellence. Hudson's Bay Company trades on the Toronto Stock Exchange under the symbol "HBC".

About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic movement, including Canada's participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).

SOURCE Hudson's Bay Company

Image with caption: "Hudson's Bay Unveils Official Parade Uniforms for Canadian Olympic Team at Sochi 2014 Opening Ceremony (CNW Group/Hudson's Bay Company)". Image available at: http://photos.newswire.ca/images/download/20140207_C8169_PHOTO_EN_36416.jpg

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