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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Kevin Jackson

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LoanTek Adds Market Share with Informa Research Services

LoanTek has completed pricing and lead management integration with Informa Research Services, a market research corporation specializing in the financial industry that produces mortgage table integrations with enterprise domain partners. This new development provides LoanTek lenders with market access to the advertising portals aggregated within the Informa umbrella including MSN Money, MSN Real Estate, Yahoo Homes, Homes.com, Trulia, and others.

“The rate at which we have added markets for our lenders is staggering,” said Adam Stein, CEO of LoanTek, Inc. “Currently LoanTek allows mortgage lenders more market access than any of our competitors - making LoanTek the most efficient hub for lenders transacting with online mortgage shoppers. LoanTek lenders can now access consumers on partner domains like Bankrate, LendingTree, Homes.com, MSN Money, MSN Real Estate, QuinStreet, Trulia, Yahoo Homes, Zillow, and more.”

“It’s exciting to be working with LoanTek,” said Michael Adler, president and managing director of Informa Research Services. “The integration built for LoanTek will enable advertising lenders to reach consumers actively searching the Internet for the best mortgage lending offers.”

About Informa Research Services, Inc.:

Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry’s most extensive array of market research and decision-support information. Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa’s Media Partnership Division helps clients reach consumers searching the Internet for information on lending and deposit products. For more information, please visit www.informars.com.

About LoanTek:

Boise, Idaho-based LoanTek, Inc. provides mortgage lenders the most complete consumer direct marketing and pricing engine solutions, including best execution pricing, lead management, and CRM. LoanTek currently provides pricing for over one hundred and forty wholesale and correspondent lenders and integrates into a number of prominent domains. LoanTek’s lead management and origination solutions feature the industry’s most robust sales dashboards, lead distribution, customizable web integrations, and fully editable email marketing.

To learn more about LoanTek visit http://www.LoanTek.com.

Zillow is a registered trademark of Zillow, Inc. Bankrate is a registered trademark of Bankrate, Inc. LendingTree is a registered trademark of LendingTree, LLC. QuinStreet is a registered trademark of QuinStreet, Inc. LoanTek is a registered trademark of LoanTek, Inc. Homes.com is a registered trademark of Dominion Enterprises. MSN, MSN Money, and MSN Real Estate are registered trademarks of Microsoft, Inc. Trulia is a registered trademark of Trulia, Inc. Yahoo Homes is a registered trademark of Yahoo, Inc.

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