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SYS-CON MEDIA Authors: Elizabeth White, Carmen Gonzalez, PagerDuty Blog, Liz McMillan, XebiaLabs Blog

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Evernote Leverages Hadoop to Increase Conversion and Help Customers ‘Remember Everything’

Big data analytics drive value for companies that want to become a force in their market. Evernote, a company that is rapidly becoming one of the premier cloud-based applications, stands as an example of a young organization that has done it right. During his presentation at Strata Santa Clara 2014, Damon Cool, Evernote director of analytics, will discuss how the company is transforming their business by combining digital log data with customer data to accurately predict when users are most likely to move from a free to a paid subscription.

With more than 80 million users globally and growing, Evernote has architected its data analytics infrastructure for sustainable, rapid data proliferation. When the time came to do a complete redesign of its solution to handle data that was bursting at the seams – more than 40 billion rows of data in the primary table – Evernote implemented its big data analytics using the Actian Analytics Platform.

In this presentation, titled “How Evernote Measures Conversion Using Hadoop Analytics,” Cool will discuss the analytics challenges faced by companies with rapidly scaling data, and demonstrate a working model for high-speed analytics from which even an organization on a tight budget can receive actionable insight. The presentation will also highlight Evernote’s current analytics system, which was revamped in July 2012 to accommodate massive growth.

Presentation details:
Strata 2014 – Santa Clara
Wednesday, February 12, 2014
1:30 p.m. PST
Ballroom H

To learn how Actian is delivering business value for companies, and to see demonstrations of the Actian Analytics Platform, visit the Actian booth, number 725. Follow Actian on Twitter and visit our YouTube channel to get the latest industry news from Strata.

Actian: Accelerating Big Data 2.0™

Actian transforms big data into business value for any organization – not just the privileged few. Actian provides transformational business value by delivering actionable insights into new sources of revenue, business opportunities, and ways of mitigating risk with high-performance in-database analytics complemented with extensive connectivity and data preparation. The 21st century software architecture of the Actian Analytics Platform delivers extreme performance on off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of big data. Actian also makes Hadoop enterprise-grade by providing high-performance ELT, visual design and SQL analytics on Hadoop without the need for MapReduce skills. Among tens of thousands of organizations using Actian are innovators using analytics for competitive advantage in industries like financial services, telecommunications, digital media, healthcare and retail. The company is headquartered in Silicon Valley and has offices worldwide. Stay connected with Actian Corporation at www.actian.com or on Facebook, Twitter and LinkedIn.

Actian, Actian Analytics Platform, Accelerating Big Data 2.0 are trademarks of Actian Corporation and its subsidiaries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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