SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

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APWC Has Added Mike Heller, CEO of Talent Resources (NY and LA), to Its Board of Directors

APWC Is Executing Its Plan of Aligning Its Portfolio of Brands With Events, Celebrities and TV & Film Personalities to Capture a Larger Market Share and Leverage Individual Brand and Company Awareness; APWC's Participation in TR Suites 1/17-19, 2014 at Su

ALPHARETTA, GA -- (Marketwired) -- 02/07/14 -- American Premium Water Corporation (OTC Pink: HIPH) is pleased to provide the following update to the investment community and our shareholders. In order to achieve the Corporation's vision and business plan of Marketing, Promoting and Branding High Altitude-Alkaline bottled water in glass, APWC/ L'Alpina Water participated in the TR SUITES 2014 at Sundance Film Festival in Park City, Utah (January 17th-19th 2014).

Mike Heller, the CEO of Talent Resources, officially joined APWC's Board of Directors Feb 3, 2014. We were invited to the Talent Resources/ Maxim Super bowl event and at this event the agreement for Mr. Heller to join the Board was struck. Mr. Heller created the slogan for L'Alpina, "It makes you young," which has gone viral. Mike Heller is regarded as a "Celebrity Branding Genius." He is a graduate of NYU and Cardozo Law School. Mr. Heller also is an established and successful movie Producer having last produced the hit movie 'Arbitrage' starring Richard Gere released in 2012. Some of Mr. Heller's past and present clients he's worked with include Miley Cyrus, Paris Hilton, Lindsay Lohan, Avril Lavigne, Mario Lopez, Kelly Rowland and Kim Kardashian as well as many others including several Fortune 500 Companies. They include, to name a few, Aston Martin, Red Bull, Tropicana and Belvedere Vodka.

Talent Resources and its TR SUITES headed to Park City, Utah for the sixth year making it the most Buzz worthy and Beloved Luxury Daytime Suite during the Sundance Film Festival. The TR SUITES were larger and more premium than ever with the ultimate location directly across from the epicenter of the film festival, the Egyptian Theatre on the forefront of Main Street. For American Premium Water Corporation/L'Alpina to be invited by Talent Resources to participate in TR Suites 2014 were a honor and validation of the quality of our product L'Alpina Water and potential of APWC. L'Alpina Water was a huge hit and received a great deal of attention at the TR Suites which has created many, many product inquiries and given a bump in sales.

At TR Suites 2014, APWC's L'Alpina Water was enjoyed on camera by some of the most notable names in Hollywood such as: Wayne Newton, Joe Manganiello, William H.Macy, Cheryl Hines, Molly Shannon, Lil Jon, Giles Marini, Shiloh Fernandez, Holly Madison, Lance Bass, Lea Thompson, Cisco Adler and Kendra Wilkinson as well as many others. Our appearance in the TR Suites 2014 have so far garnered more than 30,000 media impressions. As well L'Alpina Water was featured on ABC 4 UTAH http://www.youtube.com/watch?v=kpqGkLyvDrc, Huffington Post, E online and Daily Mail UK, Examiner, Lala Scoop as well as countless other blog sites worldwide. We feel all of this new national/ international exposure and momentum will help us grow the sales of our individual brands. The pinnacle of this exposure was when TV celebrity Kendra Wilkinson was photographed clearly enjoying her bottle of L'Alpina. L'Alpina Water was featured in the February 10 OK Magazine "Best of Sundance" with Kendra Wilkinson. OK Magazine has a weekly newsstand subscription of around 100,000 and its online weekly subscriptions are around 1,000,000. We welcome shareholders and the investment community to get a copy of OK Magazine February 10, 2014 issue that features L'Alpina in "Best of Sundance" as well the following links, http://gigaom.com/2012/02/02/how-the-huffington-post-became-a-new-media-behemoth/, http://www.eonline.com/photos/11066/2014-sundance-party-pics/348667, http://www.dailymail.co.uk/tvshowbiz/article-2541966/Kendra-Wilkinson-shows-growing-bump-emerald-sweater-Sundance-Film-Festival.html, http://livefitcentral.com/tr-suites/

"We are pleased to continue working with Talent Resources as previously announced in October 2013. And want to thank them for the outstanding job they did for us at TR SUITES, they put APWC and L'Alpina on the world stage. We look forward to what they may have in store for us 2014. Having first met Mike Heller 3 yrs. ago I was captivated by his branding and marketing genius which is apparent within 5 minutes of talking to him. Mike Heller joining the Board of Directors is a tremendous asset to this or any company and its shareholders. We look forward to his valuable guidance and input in helping our products become household names. I would also like to mention Mayfair Partners for the Amazing effort. This could not have been made possible without their in depth knowledge and professional help," said Alfred Culbreth.

APWC wants to thank all of its shareholders for the support they have extended. Future Press Releases will include additional management, financial filing status, current contracts, operations, logistics and website launch. Also we will be participating in other events along the lines of TR Suites in upcoming months. We are in serious talks with a new celebrity that has been Grammy nominated and has had several #1 hit singles. If our negotiations are successful to have this International Celebrity involved with our company and brands they will be concluded by the end of February.

Forward-Looking Statements

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Safe Harbor Statement
THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS," AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

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