SYS-CON MEDIA Authors: Yeshim Deniz, Kevin Benedict, Gilad Parann-Nissany

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White Ops CEO Michael Tiffany to Present at IAB Annual Leadership Meeting to Address Fraud in Digital Advertising

Chief Scientist Dan Kaminsky Selected to Speak at AGC Partners' West Coast InfoSec and Emerging Growth Conference and RSA Conference's Innovation Sandbox

NEW YORK, NY -- (Marketwired) -- 02/10/14 -- White Ops, a pioneer in online fraud detection, today announced that White Ops CEO Michael Tiffany will participate in a Town Hall discussion moderated by President, MAGNA Global North America and Mediabrands Kristi Argyilan and Executive Chair, sovrn Holdings Inc., Founder, Federated Media John Battelle at the Interactive Advertising Bureau (IAB) Annual Leadership Meeting being held February 9-11, 2014 at the JW Marriott Desert Springs Resort in Desert Springs, CA.

The IAB Annual Leadership Meeting is the central venue for senior voices in the advertising-publishing-technology ecosystem to discuss and debate building a profitable future for marketing and media. As the industry has gone through -- and continues to go through -- seismic shifts, participants will tackle how to transform their strategies, structure and capabilities to be successful. In December 2013, the IAB and its Traffic of Good Intent Task Force, which White Ops was a part of, released "Best Practices - Traffic Fraud: Reducing Risk to Exposure" to meet this challenge of fraudulent traffic that has soared to critical levels across the digital advertising ecosystem.

The IAB Annual Leadership Meeting:
Town Hall Session 4, "Fraud and Piracy -Can We Fix the Open Digital Advertising Supply Chain?"

At least 22 percent of digital display advertising traffic worldwide is driven by bots, leading to an estimated $6-10 billion loss to advertising fraud alone each year and it takes most currently available software an average of 54 days to detect newly released malware and only 40-50 percent of malware can be detected by conventional methods. White Ops has created a new and highly sophisticated anti-fraud security solution that works across the spectrum of online business, including the entire advertising ecosystem, from the smallest brand agency to the largest exchange, Enterprise systems, e-commerce, finance and Big Data companies. White Ops introduces the fundamental metric that matters: "Cost per Human," the real cost of reaching humans that will ultimately buy products or services -- not bots, which do nothing but falsely inflate metrics.

Meet White Ops at Upcoming Events:
AGC's 10th Annual West Coast InfoSec and Technology Growth Conference
Chief Scientist Dan Kaminsky will present at the highly acclaimed InfoSec Day at the AGC Partners' West Coast InfoSec and Emerging Growth Conference on Monday, February 24at 9:00-9:15 a.m. PST at the Westin San Francisco Market Street, San Francisco, CA.

RSA® Conference's 2014 Innovation Sandbox
White Ops was selected as a Top 10 Finalist for 2014's Innovation Sandbox. On Monday, February 24, Dan Kaminsky will take the Innovation Sandbox stage between 1:30 -2:30 p.m. PST to demonstrate White Ops' unique security solution to a panel of judges for a chance to be named "Most Innovative Company at RSA Conference 2014." The Sandbox is located in the Moscone Center North, Hall E in room 134.

Follow White Ops:
Twitter: @WhiteOps
LinkedIn: http://www.linkedin.com/company/white-ops
Videos: http://www.whiteops.com/technology

About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and Enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, Enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it -- an economic strategy that will eventually eradicate this type of fraud. On the Web at www.whiteops.com.

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