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From the Wires
New Plug-In for Apple Aperture 1.5 Provides Direct Link to ExpressDigital's PhotoReflect.com
Aperture Users Can Now Upload Photos Directly to the Internet's Largest Storefront Site for Professional Photographers

By: PR Newswire
Nov. 6, 2006 06:57 PM

ENGLEWOOD, Colo., Nov. 6 /PRNewswire/ -- ExpressDigital(R) today announced support for an Apple(R) Aperture(TM) 1.5 plug-in that allows users to upload photos directly to PhotoReflect.com(R), the Internet's largest virtual storefront for professional photographers.

PhotoReflect.com offers photographers the tools to sell prints and photo- related products online, generate proactive e-mail marketing campaigns to their customers, design custom storefronts to match the look and feel of their business and manage all ordering and payment directly from the site. PhotoReflect.com also supports the ability to offer the unique photo options today's customers are demanding, including album pages, memory mates, collages and trading cards. Through PhotoReflect.com, professional photographers are able to provide their customers with a fully functional and professional Internet store to order finished, high-quality professional photo products.

Aperture continues to add functionality which enhances both its value and ease-of-use. This plug-in allows users to upload photos to ExpressDigital's PhotoReflect.com online without leaving Aperture, which improves both the ease of workflow and functionality of the program for professional photographers.

PhotoReflect.com is used by more than 21,000 independent photographers as well as some of the nation's largest photo studio chains. In 2005 alone, more than 100 million photos were published for sale on the site, representing more than 120 percent growth since 2003.

"Both the sheer volume and rapid growth of PhotoReflect.com clearly shows we are helping photographers generate millions of dollars of incremental revenue from online sales," said Graham McFarland, president and CEO of ExpressDigital. "The addition of this professional connection makes it even easier for photographers using Aperture to benefit from the power of PhotoReflect.com," he added.

Aperture 1.5 with the PhotoReflect.com connection is now supported across Apple's full line of Macintosh(R) computers, from Mac(R) mini to Mac Pro.

About ExpressDigital

ExpressDigital enables those engaged in the business of photography to maximize profits using technology. ExpressDigital designs products that cater to digital photographers, labs, and large corporate photography businesses. ExpressDigital has a rounded product offering called Digital Everyday that includes Darkroom software, PhotoReflect.com internet storefronts, Labtricity lab connectivity, and Enrichment business services.

The Digital Everyday product offering empowers any size business using digital photography to incorporate a profitable workflow. ExpressDigital is a leader in the digital photography market and operates on the core values of service, innovation, and knowledge.

For more information please contact: 888.584.0089 x204, http://www.expressdigital.com/.

(C) 2006 Express Digital Graphics, Inc. All rights reserved. ExpressDigital, the ExpressDigital logo, Darkroom, PhotoReflect.com, and Labtricity are registered trademarks of Express Digital Graphics, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.

ExpressDigital

CONTACT: Becky Orser of ExpressDigital, +1-888-584-0089 ext. 204 or
+1-303-729-0495, borser@expressdigital.com

Web site: http://www.expressdigital.com/

Published Nov. 6, 2006
Copyright © 2006 SYS-CON Media, Inc. — All Rights Reserved.
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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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