|By Marketwired .||
|February 10, 2014 11:07 AM EST||
MARLBOROUGH, MA -- (Marketwired) -- 02/10/14 -- Cantina Consulting, a digital technology agency headquartered in Boston's Seaport District, is broadening its mobile app portfolio into the non-profit world in a new collaboration with Special Olympics Massachusetts.
Through the initial support of Boston-based private equity firm Great Hill Partners, the design phase of the process has been completed, with Special Olympics Massachusetts now looking to secure outside funding to build and launch the app.
The Special Olympics Massachusetts app will be an interactive tool to help users navigate through events, volunteer opportunities and to donate. A community stream feature will also enable users to share messages, locations and photos from Special Olympics sports and events, and link to social media, such as Facebook, Twitter and Instagram.
"We are honored that Special Olympics Massachusetts chose to collaborate with Cantina to build a first-of-its-kind mobile app, one that will create additional layers of connectivity between a non-profit institution and its ever growing audience of active members, fundraisers and donors," said Steve Krasnow, Director of Business Development, Cantina Consulting. "It's proved already to be a new and exciting endeavor for everyone involved."
Both parties see the potential of harnessing the strengths of Special Olympics' robust grassroots network, coupled with a mobile, social experience. For example, direct message capabilities will allow for up-to-the-minute information to more groups of participants and volunteers than ever before.
"We've looked at entering into the mobile arena before, and it presents very unique challenges for a non-profit organization," said Mary Beth McMahon, President and CEO, Special Olympics Massachusetts. "The truth is in the trend line, and mobile is becoming the place where our constituents and everyone else are spending their time. Thankfully we're situated in a hub where innovators and socially conscious firms like Cantina and Great Hill exist."
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