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Dr. Jonathan Koomey, Research Fellow at Stanford University’s Steyer-Taylor Center for Energy Policy and Finance to Discuss Why Energy Efficient Data Centers Are Not Always The Most Profitable

Future Facilities North America (Future Facilities NA), a leading provider of data center design and operational management software, announced today that Dr. Jonathan Koomey, Research Fellow at the Steyer-Taylor Center for Energy Policy and Finance at Stanford University will be presenting at Teladata’s Technology Convergence Conference on February 18, in Santa Clara.

Many of today’s data centers focus on improving infrastructure efficiency, measured by PUE (Power Utilization Effectiveness), but a single focus on that metric will often yield perverse results, such as low equipment utilization, stranded capacity and wasted capital. Instead, Dr. Koomey argues that data center operators should focus on the cost per computation and the total revenues from computation, detailed analysis of efficiency improvements in both computing and infrastructure, as well as sensible application of computer simulation tools to understand how changes in information technology deployment will affect the utilization of data center infrastructure over time.

During his discussion, Why Energy Efficient Data Centers are Not Always the Most Profitable Data Centers, Dr. Koomey will provide a business-focused view of data center efficiency, grounded in key performance indicators. At the end of the day, it’s sound business decisions that should matter to data center owners, not improvements in imperfect efficiency metrics like PUE.

“A single-minded approach to data center operations can be detrimental to the life and profitability of the data center,” said Dr. Jonathan Koomey, Research Fellow at the Steyer-Taylor Center for Energy Policy and Finance at Stanford University, “My discussion will explore a more holistic, business-focused view of data center efficiency and the performance indicators that should be most important to the companies that own and operate data centers.”

Dr. Koomey is a leading international expert on the economics of green technology in a variety of fields, including the effects of information technology on resource use, and the energy use and economics of data centers. He is the author or co-author of nine books and over 200 articles.

About Future Facilities

For nearly a decade, Future Facilities has provided software and consultancy to the world’s largest data center owner-operators and to leading electronics designers. The company, which is privately funded, optimizes data center utilization through continuous modeling. In doing so, it has saved its customers millions of dollars. Innovative and progressive, Future Facilities is today unique in the market place; it is the only company providing scientifically-sound answers to the what-ifs? that have for so long been impossible to answer with real confidence.

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