SYS-CON MEDIA Authors: Bob Gourley, Sandi Mappic, Eric Brown, RealWire News Distribution, Kevin Benedict

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Local Newspaper Groups Select Nativo as their Native Advertising Platform

Nativo, which provides native advertising technology and services to leading brands and publishers online, today announced that six major newspaper groups—including Hearst Newspapers, Lee Enterprises (NYSE: LEE), the McClatchy Company (NYSE: MNI), Gatehouse Media, Schurz Communications, and Sandusky Newspapers—have selected it as a native advertising provider.

These local newspaper publishers join a fast growing list of more than 1,700 publications using Nativo’s native ad platform to deploy, manage and deliver native advertising at scale across their owned and operated media properties.

“After taking a look at a variety of options in the marketplace, it became clear that Nativo is one of the leaders in the space,” says Karen Brophy, VP of Digital Product at Hearst. “In addition to taking advantage of Nativo’s rapidly growing demand side, the Nativo platform provides us with a world-class set of tools to quickly build, execute and deliver a compelling native offering to our local markets.”

Industry observers agree that native ads are an important component to an advertising strategy, but publishers have pondered how to deploy native ad products and campaigns at scale. Nativo solves both problems seamlessly across all platforms, site types, and devices, enabling publishers to immediately activate new premium revenue streams by quickly deploying native inventory and brand campaigns, without having to build their own custom solution.

“Native is an opportunity for publishers to unlock new monetization opportunities and create a new revenue channel that works cross-screen and doesn’t harm the user experience with greater interruption,” says Nativo CEO Justin Choi. “We’re committed to building the best technology for publishers and we’re proud to be able to work with our newspaper partners to enable them to easily deploy and control native ads on their properties.”

This story was first reported by Erik Sass in his article “Hearst Taps Nativo for Native Ads” in MediaPost. Nativo’s previous newspaper wins were highlighted in Sass’s story “Publishers Lunge for Native Ads.”

About the Company

The Nativo platform (www.nativo.net) is an end-to-end native advertising technology solution for publishers enabling them to easily activate, deploy and manage native ad placements across all of their media properties. For marketers, the Nativo platform enables the distribution of branded content cross-publication and cross-device with scale, control, and relevancy. Nativo provides the widest reach, greatest automation, and deepest insights of any native ad solution. Already leveraged by top agencies and over a thousand publications, Nativo has established itself as the leading technology platform enabling the next generation of digital advertising.

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