|By PR Newswire||
|February 10, 2014 02:38 PM EST||
ROCHESTER, Mich., Feb. 10, 2014 /PRNewswire/ -- So, you want to know how to get your "team" to the "big game"? You make a commercial with them in it and have it aired during the Super Bowl. Southeast Michigan based advertising agency, DBA Worldwide, did just that and more!
Consistently ranked in the top 10 of the nation's largest pizza franchises, Hungry Howie's nabbed two half-time Super Bowl spots in an effort to advertise their latest promotion, "Howie's for Life."
Best known throughout 21 states for their delicious, high-quality flavored crust pizza, Howie's thanked their loyal customers by rewarding one lucky grand prize winner free Hungry Howie's pizza for "life," two second place winners received free Hungry Howie's pizza for up to two consecutive years, and fifteen (15) consolation winners received prizes such as: Palace Sports and Entertainment "VIP Experiences" or tickets to a Detroit Pistons' home game.
Winners were selected on Saturday, February 8, 2014 at the Palace of Auburn Hills in Auburn Hills, Michigan via random drawings for all who entered the sweepstakes at howiesforlife.com.
With hundreds in attendance, not everyone was a winner, but everyone experienced and met the Pistons' drumline, dancers, Howie's mascot and a coupon for a free medium pizza with one topping – no one left empty handed!
Such an experience and grand promotion coupled with creative production and strategy had been three years in the making for DBA Worldwide. To witness it all come to life during half-time of the 48th annual Super Bowl – the most watched TV show in U.S. history with a record of 111.5 million viewers according to Variety.com, was a momentous and exciting occasion.
DBA Worldwide is an advertising and marketing agency that specializes in community-driven brands with a common desire to lead and improve the human condition.
DBA's mission is to create remark-worthy, branded experiences through storytelling and innovative media solutions; with a vision to reinvent advertising and build trustworthy brands that lead and change the world.
Jennifer L. Payne
SOURCE DBA Worldwide