|By Kevin Benedict||
|February 11, 2014 02:36 PM EST||
I spend most of my time researching, writing and speaking on enterprise mobility, the IoT and digital transformation. All of these discussions are related to the concept of Code Halos. Code Halos (see video) are digital profiles of people, places, things, organizations, etc. They are all the digital data about something that can be collected, and analyzed together with time and place to provide insight. Insight into more effective customer engagement models, more effective business processes, more effective product development strategies, etc.
Code Halos can effectively support predictive analytics. The Code Halo around an account helps you make predictions about future engagements and interactions. When particular events happen (customer requests a service ticket) and you reach a certain step in a business process (service tech scheduled), plus your location and calendar data all suggest you are going to a particular customer that owns a particular piece of equipment then the context of your actions can accurately be determined and this information can be used to predict your future needs.
Once the context of an action is known, all kinds of things can be programmed to happen automatically. Warranty information and product manuals can be downloaded to a mobile device. The location of the customer and the equipment needed to be serviced can be identified. The customer can be automatically notified as the service tech nears. This is just the start.
Some of the themes I am focused on in 2014 are real-time, speed and insight. If you are busy, multi-tasking and mobile - you will benefit from predictive business apps that are context aware, programmed to take advantage of Code Halos and offer you enormous value. Here lies the challenge. In order to capture this value, you need both mobile and back-office IT infrastructure capable of supporting the speeds of a moving, mobile user. Time, location, actions and events are ever-changing and happening all around you. How do you capture this information, analyze it and predict next steps and future needs? That is not easy and will, for many companies, involve a lot of updating and replacing of slow, siloed systems.
For more on this subject register for the upcoming Forrester and ClickSoftware webinar herehttp://go.clicksoftware.com/Forrester-ClickSoftware-Webinar-Registration.html.
Webinar: Beyond Big Buzzwords - Predictive Business Apps
Date: February 11th
Time: 11:00am EST/16.00pm GMT
Speakers: Michael Gualtieri, Principal Analyst at Forrester Research and Katelyn Burrill, Product Marketing Manager at ClickSoftware