|By Business Wire||
|February 10, 2014 03:07 PM EST||
Despite the availability of big data and digital tools, marketers continue to cite calculating return on investment (ROI) as a top challenge, even as marketing efforts are under greater scrutiny than before. 4imprint’s newest Blue Paper®, podcast and infographic, Hail to the King: How to Calculate the ROI of Marketing Efforts, reviews some of the most widely used calculations for demonstrating short- and long-term return on investment (ROI), including return on marketing investment (ROMI), customer lifetime value (CLV) and marketing mix modeling (MMM).
These calculations are more than just tools. They can help companies overcome the most common measurement challenges: knowing what to measure and when, sifting through data to identify key variables that affect ROI and accounting for data discrepancies.
“Organizations seeking to understand the impact of their marketing dollars may find this Blue Paper of interest,” said Greg Ebel, vice president of sales and marketing, 4imprint. “In addition to tips for overcoming measurement challenges, this Blue Paper provides a step-by-step guide and tools for those who want to start the process and those who want to take their measurements to the next level.”
This Blue Paper and podcast take a comprehensive look at the data-driven process of measuring ROI and provide practical tips, including:
- Methods for defining key performance indicators (KPIs)
- An explanation of essential ROI metrics including short- and long-term return on marketing investment (ROMI), brand valuation, customer lifetime value (CLV) and Marketing Mix Modeling (MMM)
- Best practices for measuring ROI on advertising versus content marketing
- A variety of ROI measurement tools, calculators and resources
Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.