SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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The GRAMMY Museum and Midwest Music Museum Present: Ladies and Gentlemen . . . The Beatles!

Exhibition Celebrating the 50th Anniversary of the Band's Arrival in the U.S. to Open at the Midwest Music Museum

BLOOMINGTON, Minn., Feb. 10, 2014 /PRNewswire/ -- Ladies and Gentlemen...The Beatles!, a traveling exhibition curated by the Los Angeles-based GRAMMY Museum, will make a stop in Bloomington, Minn. at the Midwest Music Museum located at Mall of America®, it was announced today.  The exhibition – which debuted at the New York Public Library for the Performing Arts at Lincoln Center on February 6, 2014 – explores and celebrates The Beatles' impact on the American Experience from the fan perspective.  On display will be original Beatles materials including memorabilia, records, photographs, tour artifacts, videos, and more.  Additionally, The GRAMMY Museum will provide Beatles-related educational content and programming to local-area students.

"We are very excited to announce the addition of the Midwest Music Museum to the official traveling schedule of Ladies and Gentlemen…The Beatles!," said Bob Santelli, GRAMMY Museum Executive Director.  "Located on the historic site of Metropolitan Stadium, where The Beatles performed for the first time in Minnesota as part of their legendary 1965 tour, the exhibition will not only serve as a musical reflection, but a cultural one as well."

On February 7, 1964, four lads from Liverpool, England, stepped onto American soil for the first time as a band. Their performance on The Ed Sullivan Show two days later officially launched the years-long frenzy that followed, known as "Beatlemania." The cultural and musical landscape of America was forever changed by The Beatles.  From their press conference at John F. Kennedy Airport in New York in 1964 to their 1966 concert at Candlestick Park in San Francisco, this exhibition documents John, Paul, George and Ringo's journey across America, using original artifacts, film and video interviews, photographs and interactive experiences to tell the story. 

In addition to the exhibition, The GRAMMY Museum will provide educational programming opportunities and curricula to local-area students, which, through the story of Beatlemania, will focus on the cultural impact that music has on society.

"More than 12,000 groups visit Mall of America each year, which includes school groups and youth organizations," said Dan Jasper, Mall of America.  "We'd like to use this opportunity to not only celebrate the extraordinary musical legacy of The Beatles with the legions of fans already out there, but also introduce The Beatles to the next generation of music lovers."

Ticketing Information
The 13-week exhibit runs from June 5, 2014 through September 7, 2014.  Daily capacity is limited, so visitors are encouraged to purchase tickets online in advance at www.midwestmusicmuseum.com

Prices:
Adult - $7.00
Youth 6-17 years - $5.00
Senior - $6.50
Military - $6.00
Student 18 & older - $6.50
Children under 5 - Free
Plus service fee & tax

About The GRAMMY Museum
Paying tribute to music's rich cultural history, this one-of-a-kind, 21st-century Museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music — the GRAMMY Award. The GRAMMY Museum features 30,000 square feet of interactive and multimedia exhibits located within L.A. LIVE, the downtown Los Angeles sports, entertainment and residential district. Through thought-provoking and dynamic public and educational programs and exhibits, guests can experience music from a never-before-seen insider perspective that only The GRAMMY Museum can deliver.

About The Midwest Music Museum
Partnering with renowned international arts and music organizations, the educational facility will house traveling and permanent exhibits devoted to the history of popular music and its impact on society.  It will be open during mall hours and appeal to audiences of all ages, allowing specific groups including schools, youth groups and civic organizations to tour the space at a time convenient to them. Museum operators will work closely with a wide variety of groups to offer an experience unlike any other in the Twin Cities.

SOURCE Mall of America

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