|By Bob Gourley||
|February 10, 2014 08:45 PM EST||
When I first heard about the new MagicBands Disney started using about a month ago I was pretty skeptical. I did not understand what purpose these bands would serve other than proving that Disney is getting even more creepy. But when you think about it, Disney is very driven to achieve optimal performance with everything they do. If you have ever been to Disney World or Disney Land, you know that the entire facility is run like a well oiled machine. Lets take Disney World for example. Disney World has 5 parks and 25 hotels on their property, not including the countless restaurants and other amenities. As a company as large as Disney, I would want to know what each of my guests likes, how often they go on rides, when they like to eat, what they like to eat, and where they like to go, among other things. By having this information Disney will be able to make sure each of it’s many facilities and amenities are up to the expected standard and under what conditions people spend more money.
These MagicBands come customized for every user, with a specific color and name printed on the inside of the band. This has been done so that members of a party do not mix up their bands. By placing the user’s name on the band, Disney has been able to specifically track each person thus collecting a specific user’s data information. For each band Disney takes down the user’s name and birthday, creating a user profile. These RFID bands communicate with long-range RFID scanners that are scattered throughout the park. With a simple scan of their band users will be able to purchase food and beverage, check into FastPass, and even use it as a hotel room key. By using the MagicBands, Disney will be able to know what you do, where you do it, and when you do it. The questions that could be answered with this type of tracking device could be endless.
Check out this cool video about MagicBands.
To read more about these bands, click here.