SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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MedPro and Reltio Partner to Simplify Customer Master Data

Cloud-based master data management solution with pre-integrated health care practitioner data unlocks the value of customer data for life sciences

MT. ARLINGTON, N.J. and PALO ALTO, Calif., Feb. 11, 2014 /PRNewswire-iReach/ -- MedPro Systems and Reltio today announced real-time access to the MedProID® MedProMasterSM database within Reltio's cloud-based master data management (MDM) solution. MedPro's leading source of health care practitioner licensing and profile data is now pre-integrated with Reltio's software as a service (SaaS) MDM platform.

MedPro Systems and Reltio together offer a complete and secure cloud-based customer master for life sciences companies wanting to better manage and leverage their customer data for competitive advantage. The new customer master solution combines data and stewardship services from MedPro Systems with Reltio's innovative, multi-domain MDM application.

Reltio delivers real-time access to the world's leading data and services providers for healthcare and life sciences companies, among other industries. MedPro Systems maintains one of the most comprehensive and current health care professional databases available and used by over 250 life science customers today. The MedProMasterSM database, now available within Reltio, includes all licensed health care providers that can prescribe or request prescription products and medical devices, or are covered recipients for State and Federal (Sunshine) Aggregate Spend reporting.

"MedPro Systems is excited about the new MedProMasterSM integration with Reltio since it provides a perfect blend of Reltio's leading edge customer master technology and MedPro's industry leading healthcare data," commented Ray Ungemach, Vice President of MedPro Systems. "This is just the latest example of MedPro responding to an industry hungry for the most accurate health care data available, acquired and delivered via an ever-growing spectrum of solutions."

The real-time integration with Reltio enhances the power and business value of Reltio's customer master for sales and marketing effectiveness. Reltio leverages big data infrastructure technologies and innovations in schema-free modeling, master data resolution and applicative search while incorporating enterprise data, third party and social data - with data stewardship services.

"Business users gain a complete, real-time view of their customers with information across enterprise applications and reference data from MedPro Systems from within the Reltio MDM application," noted Manish Sood, Chief Executive Officer and Founder of Reltio. "The solution addresses the needs of sales and marketing users who want real-time access and control of their customer data without being hindered by internal legacy systems or IT constraints."

About Reltio

Reltio Information Convergence applications allow business users to understand markets, drive revenue opportunities and reduce risk exposure through actionable, real-time and predictive insights by relating disparate datasets from multiple sources. Reltio provides a cloud-based intuitive, visual environment for business users to navigate data insights and curate, update and enrich their business data to continually improve enterprise information. For more information, visit www.reltio.com.

About MedPro Systems

MedPro Systems is the leading provider of health care license solutions to the life science industry. Since 2001, the MedProID® suite of products has assisted pharmaceutical and device manufacturers, distributors and other health care organizations with practitioner and organization state license validation solutions to meet Prescription Drug Marketing Act (PDMA) and Pedigree & Aggregate Spend compliance requirements.

The foundation of MedProID® is a comprehensive 13 million record database of practitioner and organization licensing information obtained directly from over 800 state licensing authorities, which is cross-referenced with additional industry data sources and identifiers.

Over 250 life science customers, including 19 of the top 20 pharmaceutical manufacturers, use MedPro solutions. For more information, visit www.medprosystems.com.

Media Contact: Manish Sood, Reltio, +1 (855) 360-3282, [email protected]

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SOURCE Reltio

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