SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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World Consumer Water Treatment Systems Market

NEW YORK, Feb. 11, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

World Consumer Water Treatment Systems Market
http://www.reportlinker.com/p02011262/World-Consumer-Water-Treatment-Systems-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Water_distribution_and_treatment

World demand to rise at double-digit annual rate

Global demand for consumer water treatment systems is projected to increase at an annual double-digit pace to over $14 billion in 2017. Ongoing economic improvement in several key geographic markets through 2017 will boost gains after the global recession of 2009 and subsequent slow recovery restrained home construction activity through 2012.

In general, sales of home water treatment systems are driven by rising awareness of water contamination and the role that old plumbing plays in fouling water that was clean when it left a central treatment plant, coupled with consumer education about water treatment technologies and access to several types of systems. Even in regions with high-quality water, citizens purchase consumer water treatment systems to improve aesthetic issues such as the taste and smell of their water.

Gains to be stimulated by switch from ingrained habits

Gains will continue to advance as people switch from habits that are deeply and often culturally ingrained. For instance, in many developing parts of the world with unreliable water quality, residents boil their water before drinking; while in a number of countries, residents buy drinking water in bottles, jugs, or large containers from an outside source. The consumer water treatment industry must still work to overcome skepticism about the performance of these systems in regions where products are loosely regulated, and uncertainty about the need for supplemental water treatment in less established markets.

BRIC countries among fastest growing markets

The countries expected to see the fastest growth include the BRIC (Brazil, Russia, India, and China) countries, and others such as Mexico and South Africa. These countries do not yet have established markets for consumer water treatment systems but benefit from increasing personal incomes, improving awareness of water pollution, and the ability to address the problem with water treatment equipment. In these countries, water resources are poor quality and often stressed, and public water treatment infrastructure is insufficient.

Combined, Japan, China, and the US -- the three largest national markets for consumer water treatment systems -- accounted for more than half of global sales of these products in 2012. Unlike China, the markets in Japan and the US are well established. Additionally, public water quality is high by global standards in most parts of the US and Japan. Rural residents, who are most likely to be using private, untreated water, are the biggest consumers of high-level water treatment systems, particularly point-of-entry models that treat all the water that comes into a home. Urban residents, who are generally on public water lines and receive pretreated water, more commonly purchase point-of-use systems that improve the taste or smell of water. or higher-value systems that remove contaminants regulated by public water authorities. Wealthier consumers have driven sales of multi-technology systems in recent years, including systems configured in free-standing, wallmounted, and countertop models that use conventional filters, reverse osmosis or other membranes, and ultraviolet light. A growing number of these higher-value systems also incorporate specialty features that heat or chill the water, and sometimes make ice or add flavors.

Study coverage

This upcoming Freedonia industry study, World Consumer Water Treatment Systems, is priced at $6100. It presents historical demand data (2002, 2007, 2012) and forecasts for 2017 and 2022 by type, aftermarket component, technology, world region, and for 19 countries. The study also considers market environment factors, evaluates company market share and profiles 37 industry players worldwide including Alticor, BRITA, Coway, Culligan, General Electric, Helen of Troy, Pentair and Unilever.


TABLE OF CONTENTS

INTRODUCTION xiv

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
World Economic Outlook 4
Recent Historical Trends 5
Macroeconomic Outlook 7
World Demographic Outlook 10
Population 11
Households 13
Urbanization Patterns 14
World Water Use 16
World Residential Building Construction Activity 18
New Housing Units 20
Housing Stock 22
Pricing Overview 25
Environmental & Regulatory Issues 27
Water Pollution 29
Regulations 30
Waterborne Diseases 34

III. OVERVIEW 36

General 36
Types 38
Point-of-Entry 41
Point-of-Use 44
Aftermarket Components 50
Technology 53
Conventional Filtration 56
Membrane Separation 61
Other 66

IV. NORTH AMERICA 70

General 70
Consumer Water Treatment System Demand 72
United States 75
Canada 83
Mexico 91

V. WESTERN EUROPE 99

General 99
Consumer Water Treatment System Demand 101
France 105
Germany 112
Italy 119
Netherlands 127
Spain 134
United Kingdom 142
Other Western Europe 149

VI. ASIA/PACIFIC 157

General 157
Consumer Water Treatment System Demand 159
Australia 163
China 170
India 180
Japan 189
South Korea 197
Other Asia/Pacific 206

VII. OTHER REGIONS 214

Central & South America 214
General 214
Consumer Water Treatment System Demand 216
Brazil 219
Other Central & South America 227
Eastern Europe 233
General 233
Consumer Water Treatment System Demand 235
Poland 239
Russia 245
Other Eastern Europe 252
Africa/Mideast 259
General 259
Consumer Water Treatment System Demand 261
South Africa 265
Turkey 272
Other Africa/Mideast 279

VIII. INDUSTRY STRUCTURE 288

General 288
Industry Composition 289
Market Share 292
Competitive Strategies 297
Research & Development 299
Marketing 301
Distribution 303
Mergers & Acquisitions 305
Cooperative Agreements 308
Company Profiles 312
Access Business Group, see Alticor
Alticor Incorporated 313
Amway, see Alticor
Aquaignis Private, see Forbes and Waterlogic
Aquaphor Corporation 315
BRITA GmbH 317
Brita LP, see Clorox
ChungHo Nais Company Limited 319
Clorox Company 321
Cool Clear Water Group Proprietary, see Waterlogic
Coway Company Limited 323

Culligan International Company 325
Danaher Corporation 327
Deng Yuan Industrial Company Limited 328
Eureka Forbes, see Forbes
Europa Group 330
Forbes & Company Limited 331
Fresh Water Group Limited 333
FreshWater Filter Company Limited 334
General Electric Company 336
Geyser Company 339
Helen of Troy Limited 341
Hoken International Company Limitada 343
HYUNDAI Wacortec Company Limited 344
Kent RO Systems Limited 345
Laica SpA 347
LG Electronics Incorporated 348
Lorenzetti S.A. Indústrias Brasileiras Eletrometalúrgicas 349
MAVEA, see BRITA
METTEM-Technologies CJSC 350
Mitsubishi Chemical Holdings Corporation 352
Ningbo Qinyuan Group Company Limited 353
Novaya Voda 355
Panasonic Corporation 357
Pentair Limited 359
Pentair Residential Filtration, see General Electric and
Pentair
Philips Lighting, see Royal Philips

PUR Water Purification Products, see Helen of Troy
Royal Philips NV 364
SHURflo, see Pentair
Smith (AO) Corporation 366
Strauss Group Limited 368
Sure Aqua Corporation Proprietary Limited 370
SURE International LLC 371
3M Company 372
Toray Industries Incorporated 376
Ulfer Purificadores de Água 377
Unilever Group 378
Vestergaard Frandsen SA 380
Viqua, see Danaher
Waterlogic plc 382
Zhejiang Qinyuan Water Purifier ST, see Ningbo Qinyuan
Group
Additional Companies 385

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 World Gross Domestic Product by Region 10
2 World Population by Region 12
3 World Households by Region 14
4 World Urban Population by Region 15
5 World Nonagricultural Water Use by Region 18
6 World Residential Building Construction Expenditures
by Region 20
7 World New Housing Units by Region 22
8 World Housing Stock by Region 25

SECTION III -- OVERVIEW

1 World Consumer Water Treatment System Demand by Region 37
2 World Consumer Water Treatment System Demand by Type 40
3 World Point-of-Entry Consumer Water Treatment System
Demand by Region 43
4 World Point-of-Use Consumer Water Treatment System
Demand by Region & Type 49
5 World Demand for Aftermarket Components for Consumer
Water Treatment Systems by Region 52
6 World Consumer Water Treatment System Demand
by Technology 55
7 World Conventional Filtration Consumer Water Treatment
System Demand by Region 60
8 World Membrane Separation Consumer Water Treatment
System Demand by Region 65
9 World Other Consumer Water Treatment System Demand
by Region 68

SECTION IV -- NORTH AMERICA

1 North America: Market Environment for Consumer Water
Treatment Systems 72
2 North America: Consumer Water Treatment System Demand
by Type & Technology 74
3 United States: Market Environment for Consumer Water
Treatment Systems 77
4 United States: Consumer Water Treatment System Demand
by Type 80
5 United States: Consumer Water Treatment System Demand
by Technology 82
6 Canada: Market Environment for Consumer Water Treatment
Systems 85

7 Canada: Consumer Water Treatment System Demand by Type 88
8 Canada: Consumer Water Treatment System Demand
by Technology 89
9 Mexico: Market Environment for Consumer Water Treatment
Systems 93
10 Mexico: Consumer Water Treatment System Demand by Type 96
11 Mexico: Consumer Water Treatment System Demand
by Technology 98

SECTION V -- WESTERN EUROPE

1 Western Europe: Market Environment for Consumer Water
Treatment Systems 101
2 Western Europe: Consumer Water Treatment System Demand
by Type & Technology 104
3 France: Market Environment for Consumer Water Treatment
Systems 107
4 France: Consumer Water Treatment System Demand by Type 109
5 France: Consumer Water Treatment System Demand
by Technology 111
6 Germany: Market Environment for Consumer Water Treatment
Systems 114
7 Germany: Consumer Water Treatment System Demand
by Type 117
8 Germany: Consumer Water Treatment System Demand
by Technology 118
9 Italy: Market Environment for Consumer Water Treatment
Systems 121

10 Italy: Consumer Water Treatment System Demand by Type 124
11 Italy: Consumer Water Treatment System Demand
by Technology 126
12 Netherlands: Market Environment for Consumer Water
Treatment Systems 129
13 Netherlands: Consumer Water Treatment System Demand
by Type 132
14 Netherlands: Consumer Water Treatment System Demand
by Technology 133
15 Spain: Market Environment for Consumer Water Treatment
Systems 136
16 Spain: Consumer Water Treatment System Demand by Type 139
17 Spain: Consumer Water Treatment System Demand
by Technology 141
18 United Kingdom: Market Environment for Consumer Water
Treatment Systems 143
19 United Kingdom: Consumer Water Treatment System
Demand by Type 146
20 United Kingdom: Consumer Water Treatment System
Demand by Technology 147
21 Other Western Europe: Market Environment for Consumer
Water Treatment Systems 150
22 Other Western Europe: Consumer Water Treatment System
Demand by Type 153
23 Other Western Europe: Consumer Water Treatment System
Demand by Technology 155

SECTION VI -- ASIA/PACIFIC

1 Asia/Pacific: Market Environment for Consumer Water
Treatment Systems 159
2 Asia/Pacific: Consumer Water Treatment System Demand
by Type & Technology 162
3 Australia: Market Environment for Consumer Water Treatment
Systems 165
4 Australia: Consumer Water Treatment System Demand
by Type 168
5 Australia: Consumer Water Treatment System Demand
by Technology 169
6 China: Market Environment for Consumer Water Treatment
Systems 172
7 China: Consumer Water Treatment System Demand by Type 176
8 China: Consumer Water Treatment System Demand
by Technology 178
9 India: Market Environment for Consumer Water Treatment
Systems 182
10 India: Consumer Water Treatment System Demand by Type 185
11 India: Consumer Water Treatment System Demand
by Technology 187
12 Japan: Market Environment for Consumer Water Treatment
Systems 191
13 Japan: Consumer Water Treatment System Demand by Type 194
14 Japan: Consumer Water Treatment System Demand
by Technology 196
15 South Korea: Market Environment for Consumer Water
Treatment Systems 199

16 South Korea: Consumer Water Treatment System Demand
by Type 202
17 South Korea: Consumer Water Treatment System Demand
by Technology 204
18 Other Asia/Pacific: Market Environment for Consumer Water
Treatment Systems 208
19 Other Asia/Pacific: Consumer Water Treatment System
Demand by Type 210
20 Other Asia/Pacific: Consumer Water Treatment System
Demand by Technology 212

SECTION VII -- OTHER REGIONS

1 Central & South America: Market Environment for Consumer
Water Treatment Systems 216
2 Central & South America: Consumer Water Treatment System
Demand by Type & Technology 219
3 Brazil: Market Environment for Consumer Water Treatment
Systems 221
4 Brazil: Consumer Water Treatment System Demand by Type 224
5 Brazil: Consumer Water Treatment System Demand
by Technology 226
6 Other Central & South America: Market Environment
for Consumer Water Treatment Systems 229
7 Other Central & South America: Consumer Water Treatment
System Demand by Type 231
8 Other Central & South America: Consumer Water Treatment
System Demand by Technology 233
9 Eastern Europe: Market Environment for Consumer Water
Treatment Systems 235
10 Eastern Europe: Consumer Water Treatment System Demand
by Type & Technology 238
11 Poland: Market Environment for Consumer Water Treatment

Systems 241
12 Poland: Consumer Water Treatment System Demand by Type 243
13 Poland: Consumer Water Treatment System Demand
by Technology 244
14 Russia: Market Environment for Consumer Water Treatment
Systems 247
15 Russia: Consumer Water Treatment System Demand by Type 250
16 Russia: Consumer Water Treatment System Demand
by Technology 251
17 Other Eastern Europe: Market Environment for Consumer
Water Treatment Systems 254
18 Other Eastern Europe: Consumer Water Treatment System
Demand by Type 257
19 Other Eastern Europe: Consumer Water Treatment System
Demand by Technology 258
20 Africa/Mideast: Market Environment for Consumer Water
Treatment Systems 261
21 Africa/Mideast: Consumer Water Treatment System Demand

by Type & Technology 264
22 South Africa: Market Environment for Consumer Water
Treatment Systems 267
23 South Africa: Consumer Water Treatment System Demand
by Type 270
24 South Africa: Consumer Water Treatment System Demand
by Technology 271
25 Turkey: Market Environment for Consumer Water Treatment
Systems 274
26 Turkey: Consumer Water Treatment System Demand by Type 277
27 Turkey: Consumer Water Treatment System Demand
by Technology 278
28 Other Africa/Mideast: Market Environment for Consumer
Water Treatment Systems 281
29 Other Africa/Mideast: Consumer Water Treatment System
Demand by Type 284
30 Other Africa/Mideast: Consumer Water Treatment System
Demand by Technology 286

SECTION VIII -- INDUSTRY STRUCTURE

1 Selected World Consumer Water Treatment System Sales
by Company, 2012 291
2 Selected Acquisitions & Divestitures 307
3 Selected Cooperative Agreements 310



LIST OF CHARTS

SECTION III -- OVERVIEW

1 World Consumer Water Treatment System Demand
by Region, 2012 38
2 World Consumer Water Treatment System Demand
by Type, 2002-2022 41
3 World Point-of-Entry Consumer Water Treatment System Demand
by Region, 2012 44
4 World Point-of-Use Consumer Water Treatment System Demand by
Region, 2012 50
5 World Demand for Aftermarket Components for Consumer Water
Treatment Systems by Region, 2012 53
6 World Consumer Water Treatment System Demand
by Technology, 2002-2022 55
7 World Conventional Filtration Consumer Water Treatment System
Demand by Region, 2012 61
8 World Membrane Separation Consumer Water Treatment System
Demand by Region, 2012 66
9 World Other Consumer Water Treatment System Demand
by Region, 2012 69

SECTION IV -- NORTH AMERICA

1 North America: Consumer Water Treatment System
Demand by Country, 2012 75

SECTION V -- WESTERN EUROPE

1 Western Europe: Consumer Water Treatment System
Demand by Country, 2012 105

SECTION VI -- ASIA/PACIFIC

1 Asia/Pacific: Consumer Water Treatment System Demand
by Country, 2012 163

SECTION VII -- OTHER REGIONS

1 Eastern Europe: Consumer Water Treatment System
Demand by Country, 2012 239
2 Africa/Mideast: Consumer Water Treatment System
Demand by Country, 2012 265

SECTION VIII -- INDUSTRY STRUCTURE

1 World Consumer Water Treatment System Market Share,
2012 293

To order this report: World Consumer Water Treatment Systems Market
http://www.reportlinker.com/p02011262/World-Consumer-Water-Treatment-Systems-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Water_distribution_and_treatment

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