SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan, Kevin Jackson

News Feed Item

Friend2Friend Launches SocialFusion Hashtag Gallery

Brands Can Now Showcase Multiple Channels of Social Content and Stimulate Greater Social Engagement

PALO ALTO, CA -- (Marketwired) -- 02/11/14 -- Friend2Friend -- a social media marketing technology company whose social engagement solutions are used by more than 150 leading global brands and agencies -- today launched the SocialFusion Hashtag Gallery suite of products.

This new suite of products allows marketers to showcase the best brand and fan-created social content from social networks within a dynamic, customizable gallery. Brands can configure the galleries to stimulate engagement and invite fan-generated content through customized sweepstakes, contests, voting campaigns and other calls to action. The solution also includes an e-commerce component, through which fans can discover and purchase products surfaced through hashtags by fellow fans.

The Hashtag Challenge Facing Brands

Increasingly, brands are embracing the hashtag as a means to coordinate conversations, execute campaigns, and call out for fan content. For example, thirty-eight of this year's Super Bowl TV commercials featured a hashtag, nearly twice as many as last year's game (20), and up from only four during the 2012 game.

However, there are signficant challenges brands face when using hashtags for high-ticket marketing campaigns: first, the content created is extremely ephemeral; and second, there hasn't been an easy way for brands to surface the best hashtagged content created by fans. Brands and agencies have been required to monitor multiple hashtag-compatible social platforms and then sift through that content to pick the best quality for showcasing. Also lacking has been a central place to launch hashtag-powered campaigns across these networks.

The Brand Solution for Harnessing Hashtags

Friend2Friend's SocialFusion Hashtag Gallery offers brands and agencies an extremely simple, yet powerful, "self-serve" system to address these challenges. Available to subscribers of the Friend2Friend Social Engagement Platform the cloud-based platform allows brands and agencies to:

  • Design and configure galleries that draw content from multiple @channel and #hashtag sources on Twitter, Instagram, Facebook and/or YouTube.

  • Choose from a selection of responsive layouts and themes, and then customize the design.

  • Configure the galleries for sweepstakes, contests, and voting campaigns. Marketers can then deploy these campaigns instantly on Facebook, brand microsites and/or websites.

"So far, brands have failed to fully leverage the treasure trove of fan-generated social content to inspire new and more meaningful connections," said Roger Katz, CEO, Friend2Friend. "We're delighted to see our brand and agency partners enjoy this new solution and better utilize social content across platforms in ways that were never possible before."

"Particularly with the outdoors and lifestyle brands we work with, social audiences can be very enthusiastic about engaging their community of fellow fans and the brands they love," said Greg Williams, Partner and Media Director at Backbone Media. "We encourage brands to embrace this engagement by inviting audiences to submit content for other fans to see. Friend2Friend's new Platform tools make this engagement possible."

SmartWool's use of SocialFusion Hashtag Gallery

SmartWool, the outdoor clothing company famous for its SmartWool socks, worked with Friend2Friend on an early deployment of SocialFusion. SmartWool's use of SocialFusion (branded as "SmartWool Fanalog") is deployed on the SmartWool Facebook page and allows the brand to:

  • Categorize fan-created content into browsable galleries by activity (ski, run, bike, etc.) and by product (performance apparel, lifestyle apparel, etc.)

  • Highlight products tried out by the brand's SmartWool "Fan Field Testers"
    Share tagged content instantly to other social networks

  • Tag fan-created content with "Shop It" buttons so that fans can immediately buy the products they see

"We're very fortunate to have passionate fans who routinely tag their favorite SmartWool products in photos, tweets, and posts, and love to share their adventures," said Steve Metcalf, Global Director, Strategic Communications, SmartWool. "What Friend2Friend has created is more than sentiment monitoring. They've given us the ability to aggregate, review and then celebrate that fan interaction -- all in one place -- and then tie it directly to our online store. It's an incredibly powerful tool for our business and for our fans."

For More Information

For a complete overview of Friend2Friend's SocialFusion Hashtag Gallery system, go to the Friend2Friend website. Screenshots are available at: https://www.dropbox.com/sh/4iu5acbr0hwmyk5/IsOpRWuZOt

About Friend2Friend

The Friend2Friend Social Engagement Platform is a brand and agency platform for deploying and managing year-round and short-term promotional marketing campaigns and social audience engagement. The Platform includes tools for social engagement app creation, amplification, moderation and analytics. Friend2Friend has engaged 15 of the top 50 (Interbrand) global brands, and its US client base includes Universal Pictures, Nickelodeon, Budweiser, Intel, Microsoft, Samsung, Pepsi, Hyundai and Siemens among others. In addition, the company has a vibrant European customer base that includes Calvin Klein, IKEA, Estrella Galicia, Lays, Volkswagen, FC Barcelona/Nike, Real Madrid, Jack Daniels, Bacardi and Sanitas, all serviced out of its Barcelona office. In 2013, the Friend2Friend became LinkedIn's (LNKD) leading global Certified Developer Partner for brand engagement -- delivering more engagement solutions for LinkedIn brand partners than any other company worldwide.

Friend2Friend has offices in Palo Alto, New York, and Barcelona. Learn more at http://www.friend2friend.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
IBM has announced a new strategic technology services agreement with Anthem, Inc., a health benefits company in the U.S. IBM has been selected to provide operational services for Anthem's mainframe and data center server and storage infrastructure for the next five years. Among the benefits of the relationship, Anthem has the ability to leverage IBM Cloud solutions that will help increase the ease, availability and speed of adding infrastructure to support new business requirements.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...