SYS-CON MEDIA Authors: Jason Bloomberg, Kevin Benedict, David H Deans, RealWire News Distribution, Gilad Parann-Nissany

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MedicAlert Debuts New Heart-Shaped Medical ID

Support One of Canada's Most Trusted Charities - Give the Gift That Gives Back

TORONTO, ONTARIO -- (Marketwired) -- 02/11/14 -- Editor's Note: There is a photo and a fact sheet associated with this release.

Show loved ones you care this February (Heart Month) with a lifesaving sterling silver heart-shaped medical ID from the Canadian MedicAlert® Foundation.

A beautiful and elegant addition to the MedicAlert product line, it is the first heart-shaped medical ID available for sale at MedicAlert.ca. The soft, delicate design offers a subtle fashion twist to the traditional MedicAlert ID.

"As an organization, we always strive to come up with new styles that make Canadians feel good about wearing a MedicAlert ID," says Monica Andrus, Marketing Manager, Canadian MedicAlert Foundation. "If someone you love has a chronic medical condition - and appreciates classic jewelry design - this is a meaningful and beautiful gift," adds Andrus.

Most leading health organizations recommend that people with chronic medical conditions wear a MedicAlert ID. In fact, the Heart and Stroke Foundation of Canada recommends that Canadians living with heart conditions wear a MedicAlert ID as part of their emergency health preparedness plan.

The MedicAlert heart-shaped ID is made of hypoallergenic sterling silver. Available for purchase at MedicAlert.ca, the lifesaving medical ID is engraved with your vital medical information and personal MedicAlert ID number. Every MedicAlert member has access to the unique MedicAlert 24/7 Emergency Hotline that gives paramedics access to a patient's medical history quickly in an emergency situation - particularly if the patient is scared, confused or unable to speak for themselves.

With Valentine's Day soon approaching, the MedicAlert sterling silver heart-shaped medical ID makes a perfect gift for a loved one who has heart disease, a serious allergy or any chronic illness. To purchase it or to browse the more than 100 different ID designs to suit everyone on your Valentine's list, visit MedicAlert.ca. The sterling silver heart emblem starts at $89. Best of all, every purchase supports MedicAlert and its lifesaving mission to protect Canadians.

About the Canadian MedicAlert Foundation

Canadian MedicAlert Foundation is the largest membership-based registered charity in Canada and has been a provider of emergency medical information services for more than 50 years. When you purchase a MedicAlert ID or membership, in addition to providing peace of mind for a loved one you are also helping to support one of Canada's most trusted charities.

While there are a number of medical ID copycat devices on the market, only an authentic MedicAlert ID is supported by a 24/7 emergency hotline service staffed with medical professionals.

The Foundation's services include electronic health records, a state-of-the-art secure database and a 24-hour emergency hotline for paramedics and first responders. Learn more about MedicAlert products and services, how they work, and how you or a loved one can become a member by calling 1-866-679-3166 or visiting MedicAlert.ca.

To view the photo associated with this release, click the following link: http://www.marketwire.com/library/20140210-800ma.jpg

The Heart & Stroke Foundation of Canada recommends that people living with heart conditions wear a MedicAlert ID as part of their emergency preparedness plan. Stay protected this February (Heart Month) with MedicAlert's Emergency Preparedness Checklist. To view the checklist, click the following link: http://media3.marketwire.com/docs/med_checklist.pdf

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