SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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StoneArch Unveils New Wiggle Your Toes Brand Identity Following 24-Hour RedEye Rebrand

After losing both of his legs in a horrific accident, Aaron Holm devoted his energy to developing an organization to help others suffering from limb loss regain their positive energy and spirit. That organization, Wiggle Your Toes, received a complete brand overhaul in 24 hours during StoneArch’s 2014 RedEye Rebrand.

“StoneArch was incredibly engaged with our organization from start to finish,” recalls Holm. “They involved us in their creative process and, most importantly, they listened. From helping us tell our story and getting our message out more clearly to giving us stunning visuals, it’s amazing what they accomplished in such a short period of time.”

StoneArch collaborated with Holm and his team to create several marketing resources that support the new Wiggle Your Toes brand and messaging strategy:

  • A new website that makes it easier for users to find the resources they need, connect with others like them and share their stories
  • Two videos featuring individuals whose lives have been impacted by Wiggle Your Toes
  • Updated logo, business cards and letterhead
  • New marketing collateral including a brochure, posters and a PowerPoint template

“The RedEye Rebrand is an incredibly energizing and rewarding experience for all involved,” says StoneArch president, Jessica Boden. “We get to help a life-changing organization like Wiggle Your Toes extend their reach and impact more lives. Ultimately, everyone wins.”

About Wiggle Your Toes
Wiggle Your Toes helps individuals who have suffered limb loss and their families find the tools and resources they need in order to get back to their everyday routines. Through consultations – legal, financial and personal – and through support systems, Wiggle Your Toes helps these individuals heal, recover and flourish. WiggleYourToes.org

About StoneArch
StoneArch, three-time winner of the Medical Marketing and Media Gold Award, has specialized in medical device and healthcare marketing since 1984. The Minneapolis-based creative agency delivers multichannel, strategic marketing communications and customized learning programs for a broad range of healthcare clients. In addition, the agency offers a full range of meeting support services. StoneArchCreative.com

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