|By Marketwired .||
|February 11, 2014 12:54 PM EST||
SAN RAFAEL, CA--(Marketwired - February 11, 2014) - EO Products, the leader in natural and organic personal care products has announced today that it will now operate under its original company name, Small World Trading Company (SWTC).
Small World Trading Company was founded in 1995 when it launched its first product line, EO. On the heels of the 2012 launch of the highly successful, and more affordable EveryOne line, the timing seems right to rebrand the company to more specifically reflect a parent company to both of the product lines -- EO and EveryOne brands.
Steps are under way to communicate to all audiences and formerly launch the new branding and identity. In the next few months, SWTC will introduce a new URL and website redesign.
"When we started on this adventure 20 years ago, we had one line of products: EO. Now, with EveryOne, we are reaching more people in more places than we ever have before," said Brad Black, co-founder of Small World Trading Company "We love EO -- it's our baby -- and it's the right name for a one product business. Since we introduced the EveryOne line we've grown as a company, and in the process we've outgrown our name."
"Nothing has changed except what we call ourselves," added Susan Griffin-Black, co-founder of Small World Trading Company "Going back to our SWTC origins, we are reaffirming our commitment to what kind of company we want to be moving forward -- a company rooted in essential principles of doing the right thing, and holding fast to the values that have made us who we are."
ABOUT SMALL WORLD TRADING CO.
At Small World Trading Company we put the same care into responsible business practices as we do into crafting personal care products that people love. We have two brands: EO and EveryOne. EveryOne products are made with uplifting essential oil blends and offer effective, affordable everyday personal care products for every body. EO products are made with pure essential oils, are indulgent to the senses, and are naturally aromatherapeutic. Small World Trading Company has been family owned and operated out of Marin County, California since 1995. Essential principles, essential products. For more information, please go to: www.eoproducts.com.
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