Click here to close now.

SYS-CON MEDIA Authors: David Sprott, Elizabeth White, Carmen Gonzalez, Mike Kavis, Pat Romanski

News Feed Item

Kowalewski Driver Development Readies for 2014 Racing Season, Laying Groundwork for New Sponsor Relationships and Even More Services and Support for Drivers

CHICAGO, Feb. 11, 2014 /PRNewswire/ -- Advancing in a racing career is challenging enough without accounting for the time and energy required to deal with everything off the track, from marketing and branding to building relationships with sponsors. That's where Kowalewski Driver Development, a motorsports marketing and talent scouting agency, enters the picture; by managing the business end of racing, drivers can make the most of their time on the track. To kick off another season of high-octane racing, the company is launching an entirely new website: http://kowalewskidd.com/.

(Logo: http://photos.prnewswire.com/prnh/20140211/PH63497LOGO

"With the sport of auto racing as popular as ever, it's important to create a space that supports talented drivers ready to take the next step in their driving careers," said company founder Mitchell Kowalewski. "To that end, they need to understand the importance of media training, brand identity and management, and have the financial resources to provide the necessary funding to be a professional race car driver. We do everything possible to provide that advantage and get our drivers noticed."

Since its launch last season, the company has forged notable partnerships with numerous organizations, from race teams to corporations interested in throwing their weight behind a fresh new face. Kowalewski Driver Development is active in all the major American motorsports series, including ASA, ARCA, NASCAR, USAC, DIRT and World of Outlaws, to name a few.

With headquarters in downtown Chicago, the company is in close proximity to many corporations that typically sponsor national teams with unique and memorable marketing campaigns. Kowalewski Driver Development plans to leverage existing relationships to bring even more drivers and teams on board. Ultimately, the company measures success in terms of how many aspiring drivers are able to realize their dream of becoming a bona fide professional racer.

Steve Hilmar, President of NTS Racing, had the following praise: "As an independent talent scout and driver development program, Kowalewski Driver Development supports key racing talent ready to be groomed for the next level. Mitch Kowalewski and his racing program are valuable in presenting NTS Racing with talented development drivers and prospective sponsors."

Looking beyond the 2014 season, the future looks bright for Kowalewski Driver Development. The company plans to expand into sponsorship brand relations, including but not limited to brand activation, trackside product services, and television and radio promotions on connection products. Also in the works is a full-featured transportation and logistics program in support of national touring series. In what will be a first in the regional motorsports industry, Kowalewski Driver Development will manage the complete outsourcing of transporters and pit support equipment.

Auto racing today offers enormous diversity, with literally something for every kind of enthusiast, from small, regional series to big-time national outfits like NASCAR. Kowalewski's ambition is to position his company as a leader of the pack, all while helping drivers connect with the right sponsors and achieve their wildest dreams.

About Kowalewski Driver Development, Motorsports Marketing LLC

Mitchell Kowalewski founded Kowalewski Driver Development in 2013 to support both up-and-coming and established talent in pavement and dirt racing series throughout the US. The company has inked sponsorship marketing partnerships with AJ Hopkins Racing, Brady Bacon Racing, Brandon Clubb Motorsports, Tim Klus Motorsports and Cody Biller Racing Development. Previously, Kowalewski served as a vice president within a large, publicly traded transportation firm, where he applied his expertise in executive logistics management to help the company achieve notable gains in efficiency.

Contact:

Erin Smith - Marketing
312-497-6632
Email

Read more news from Kowalewski Driver Development, Motorsports Marketing LLC.

SOURCE Kowalewski Driver Development, Motorsports Marketing LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Getting started is often the hardest part of any project, and converting your data center into a Git Repository is no different. In his session at 16th Cloud Expo, Christopher Gallo, Developer Advocate for SoftLayer, an IBM Company, will discuss some of the more popular configuration management suites, with some practical examples showing off the power of SaltStack. Hopefully, by the end of this presentation, you’ll be ready to stop deploying changes manually and enter the magical world of sof...
F5 Networks introduced software solutions to expand its offerings and simplify service delivery across physical, virtual, and cloud infrastructures. These new, lightweight solutions extend the capabilities of the F5 Synthesis™ framework to allow all applications to receive services – from basic load balancing to more advanced security and optimization capabilities – regardless of where the applications are located. F5® LineRate Point™ Load Balancer provides an application proxy that expands F5’...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carr...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
Chef announced that James Casey has been appointed Vice President of Engineering. Casey has more than a decade of experience managing engineering and operations for CERN and is a three-year Chef veteran. Casey brings deep expertise in DevOps practices, as well as an innate understanding of the needs of Chef customers and the community. Casey will oversee the quality and cadence of product development for Chef's engineering and operations teams, and will report to Chef CEO Barry Crist.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 7th International Big Data Expo, co-located with 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing boom, Big Data Expo...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...