|By PR Newswire||
|February 11, 2014 05:44 PM EST||
LOS ANGELES, Feb. 11, 2014 /PRNewswire-iReach/ -- Hip-Hop MC, Marc Payne has been keeping busy this 2014 after releasing six music videos on www.AmusicGeneration.com and captivating audiences with his highly acclaimed performances during the New Year. Payne recently rocked the stage for Sean Healy & Steve Lobel's "Battle For beats: DJ Mustard Edition" at Rooftop 3100 on Wilshire Boulevard along with Interscope & Def Jam's "2014 SoCal Regional Tour" in Beverly Hills. The 'Growing Paynes' Album Release party took place at the Legendary Graffiti House, 'Mad Ave' on Beverly Boulevard, in Los Angeles CA. Payne performed The Rotation, Functionin, Out The Bottle, Young & Reckless, King Kong, Heels & Bikinis and several other songs off his "Growing Paynes" album, now available on iTunes, Google Play, Amazon, and all other major music platforms around the world.
His memorable performance was one of a kind, engaging the crowd while premiering his 6 new music videos on a projector behind the stage. Payne's charisma, energy, and flawless flow brands him as a natural born performer. In recently being named one of Coast 2 Coast's top 50 Indie Artist and featured on the Grammy edition of Blastdanation Magazine alongside Jay-Z, Kendrick Lamar, and Nipsey Hussle; Marc Payne is definitely an artist to pay attention to this year.
"The album is about my truth and all of my evils that took me away from my inner God. It talks about being young and reckless, juvenile, my involvement with strippers, my addictions to marijuana and alcohol, and any violence I was involved with." -Marc Payne
Payne argues his next project "Payne II Fame" is about elevation, economic empowerment, and how we all can rise above our circumstances and growing pains.
In order to gain visibility in the entertainment industry nowadays, artists must develop "a buzz" or impact by being creative with their presentation. Top selling artists are continuing to create brilliant new strategies in order to excite and market to their fans around the world. For example, Jay Z illustrated his deal through Samsung when he released "Magna Carta, Holy Grail" for digital download by Roc-A-Fella and Roc Nation while being distributed by Universal. Jay-Z also supported other hip-hop entrepreneurial plans like those of Nipsey Hussle; buying 100 copies when he released his mixtape "Crenshaw" for $100 and called it "The World's First $100 Album", part of Hussle's 'Proud2Pay' campaign.
To promote the album "Yeezus", Kanye West launched a campaign across the world promoting his song and video 'New Slaves', projected on the sides of sixty-six city buildings around the world. He, including Beyonce felt after releasing the music the best marketing was "no marketing". Beyonce recently released the fastest-selling album ever on iTunes titled 'Beyonce', the pop singer's 5th studio album, topping 800,000 over the weekend according to iTunes and theartist's label, Columbia Records.
Needless to say, artists and music corporations are now more than ever using their entrepreneurial spirit to think of ideas outside the box in order to make more of a connection with fans of their music. In 2014 it is safe to say once the music is created, the marketing plan will be what separates 'artists from superstars'. Independent artist Marc Payne alongside A Music Generation are proving through releasing 6 singles and music videos simultaneously from the upcoming album 'GROWING PAYNES', that it takes so much more than just music to make it in today's Entertainment Industry.
A Music Generation
Media Contact: Marc Payne, AMG - A MUSIC GENERATION, 310-749-0549, [email protected]
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SOURCE AMG - A MUSIC GENERATION