SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Sony Electronics Announces Range of Impressive New Cyber-shot® Cameras

Sony Electronics – a leader in the consumer and professional digital imaging markets – has today introduced a variety of exciting Cyber-shot cameras that pack an extraordinary amount of imaging power and range into compact, travel-friendly packages.

The new line-up features the high-zoom H400 model, which is the world’s first compact camera with a long-reaching 63x optical zoom lens1, as well as the HX400V and H300 models, which boast 50x and 35x optical zoom, respectively.

It also includes the new WX350 camera – the world’s smallest and lightest camera with a 20x optical zoom lens2 – and the competitively priced W800 model.

“High zoom continues to be one of the key priorities for our Cyber-shot camera line, in both the compact segment as well the larger, more traditional ‘bridge’ models,” said Patrick Huang, director of the Cyber-shot camera business. “With far-reaching zooms, extremely portable bodies and a series of competitive price points, this new crop of cameras offers advanced imaging performance to travel enthusiasts, weekend shooters, family photographers and more.”

Powerful New Imaging Features

New to the Cyber-shot camera line in 2014, Sony has utilized its powerful BIONZ® X processor – the same processor used in the award-winning Cyber-shot RX10 and the α7/7R full-frame mirrorless cameras – in the new HX400V and WX350 cameras. This powerful allows the new cameras to deliver richly detailed images and HD videos with exceptionally low noise.

The new HX400V and WX350 cameras are also Wi-Fi® and NFC enabled for instant transfer and sharing with compatible smartphones, and feature improved optical image stabilization technology with new Intelligent Active mode for smooth, blur-free images and full HD videos at all focal ranges.

Additionally, these two cameras offer “Motion Shot” video, which creates a sequence of fast-action, superimposed images to demonstrate motion of a subject or object through the frame. They also have 4K still image output for viewing images in full 4K resolution on compatible televisions.

Unique to the new HX400V high-zoom model, Sony has added full HD video shooting at a frame rate of 1080@24p for a more “cinema-like” feel to movies. The HX400V is also compatible with the popular platform of downloadable PlayMemories Camera Apps™, adding a range of exciting and creative capabilities. Currently there are a total of 10 different applications available, with several others to be released this spring. Learn more at www.sony.net/pmca.

Key Product Information

High-Zoom Models

Cyber-shot HX400V High-Zoom Camera with 50x optical zoom lens
Available in black in March for about $500

  • Exmor R® CMOS sensor with approximately 20.4 effective megapixels and BIONZ® X image processing engine
  • 50x optical zoom ZEISS Vario-Sonnar T* lens (100x Clear Image Zoom) to get incredibly close to the action
  • Optical SteadyShot™ with Intelligent Active Mode for smoother, more stable HD movies
  • Professional DSLR-style handling and manual controls in a compact body
  • Wi-Fi and NFC allows instant connection with smartphone for easy image sharing between devices and remote control from phone
  • Full HD video shooting (1080p) with ability to shoot at 60p, 60i and now 24p frame rates
  • Compatible with Sony PlayMemories Camera Apps platform

Cyber-shot H400 High-Zoom camera with 63x optical zoom lens
Available in black in March for about $320

  • World’s first 63x optical zoom lens with Optical SteadyShot for improved image stabilization at all focal lengths
  • Class-leading 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)
  • Easy to use with DSLR-style body, electronic viewfinder, Intelligent Auto and dedicated movie button

Cyber-shot H300 High Zoom Camera with 35x optical zoom
Available in black in February for about $220

  • Versatile 35x optical zoom lens
  • Class-leading 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)
  • Easy to use with DSLR-style body, electronic viewfinder, Intelligent Auto and dedicated movie button

Ultra-Compact Models

Cyber-shot WX350 Ultra-Compact with 20x optical zoom
Available in black and white in March for about $320

  • World’s smallest and lightest compact camera with 20x optical zoom lens (40x Clear Image Zoom)
  • Exmor R® CMOS sensor with approximately 18.2 effective megapixels and BIONZ® X image processing engine
  • Optical SteadyShot with Intelligent Active Mode for smoother, more stable HD movies
  • Wi-Fi and NFC allows instant connection with smartphone for easy image sharing between devices and remote control from phone
  • Full HD video shooting (1080p) with ability to shoot at 60p, 60i frame rates

Cyber-shot W800 Compact with 5x optical zoom
Available in black and white in March for about $80

  • 5x optical zoom lens
  • 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)

The new range of Cyber-shot cameras will be sold at Sony retail stores, online at www.store.sony.com and all authorized retailers throughout the Sony dealer network.

Please follow #SonyCamera on twitter for all the latest camera news from Sony.

1. As of Feb. 11, 2014. Based on Sony survey
2. As of Feb 11, 2014. Among digital still cameras equipped with 20x or greater optical zoom. Based on Sony survey
3. Motion Shot content can be played back within the device however cannot be directly exported from the camera(s).

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