SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Fitwirr, App Store's First Visually Instructed Exercise App Helps Users Learn Exercise in Seconds, Removing Initial Obstacle to Get Fit

Fitwire, Inc. Announced the Launch of Its Fitness App, Women's Ab and Butt Workouts; Fitwirr App Aims to Make Exercise Easier for the Average Woman

NEW YORK, NY--(Marketwired - February 12, 2014) - Exercise is difficult enough without it being complicated with complex instructions, and one iPhone app seeks to make exercise sessions easier for the average woman. Fitwirr is a new iPhone workout app that is designed to simplify abdominal and glute workouts by dispensing with complicated video tutorials or text instructions in favor of visual exercise instructions that only take 5-8 seconds to learn how to perform. According to a Fitwire Inc. representative "Most apps require up to 2 minutes of learning time for every exercise learn. This is well outside even a focused adult's attention span and discourages people from exercising. A shorter learning curve means lower barrier to entry and equates a more productive workout."

The problem with many workout apps on the market is that they presume a level of expertise in the gym that the average woman does not possess. Fitwirr helps women to spend less time on complex instruction and more time pursuing personal fitness with the exercises that make the greatest impact. It presents each exercise with precise visual instructions and images that integrate the movements as a series of arrows and pointers. "We want to provide instant recognition of posture and key movements with minimal assistance. Our users need a workout that is easy to follow, yet highly focused and result oriented." Fitwire's reps said.

Fitwirr's workouts are designed to be home friendly and can be performed with bodyweight only, or with accessible home equipment such as hand weights and towels. It seeks to balance a user friendly women's fitness app with a quality workout. "Our app was made under the direction of certified fitness professionals to ensure the highest quality." Fitwire's rep said "We aim to be the easiest to follow workout guide that maximizes workout time and brings results to the average woman."

Fitwire Inc is a tech company formed in 2011 in New York, NY. Fitwirr App is a women's fitness app available in the iTune App Store for free download. For more information on Fitwirr App, please contact Misato Alexandre at [email protected], or visit http://fitwirr.com/fitwirr/

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