SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Top Automotive Marketer Inks Deal to Represent ePush Guaranteed Emarketing Platform

Pure Conquest, the leading automotive marketer in the western U.S., has signed a strategic partnership to represent the ePush!™ proprietary emarketing platform, the original eCampaign for automotive dealers backed by a hard money-back guarantee.

Eric Miret, managing partner for ePush.us, said he and Pure Conquest founder and chief executive Will Brown completed the agreement after several successful tests of the ePush! platform among a select group of Pure Conquests clients.

“Pure Conquest is the most respected automotive marketing firm in the west – I won’t hesitate to say in the country,” Miret said. “Will and I agree that automotive advertising and marketing have evolved, and the so-called ‘idea of the week’, shoot-from-the-hip approach to attracting customers to the showroom is as outdated as the horse-and-buggy. Dealers can’t afford it, and consumers are too smart, too educated to fall for it.”

The ePush! platform utilizes proprietary, double-opt-in data to reach in-the-market automotive consumers, and guarantees 30 to 60 conquest sales per campaign. Campaign data and conquest sales are verified through the dealership’s own dealership management system. Response and data performance is tracked by Google Analytics.

“I’ve dealt with a couple thousand dealerships over the years, and this is the most reasonable program available anywhere today,” Brown said. “There is no risk. Every single dollar our clients spend go to sold units. Our dealers are picking up market share very fast.”

Brown pointed out that the EPush platform also meets all consumer protection requirements in California, which has arguably the strictest Car Buyer’s Bill of Rights in the nation.

ePush serves dealerships throughout the United States, with clients ranging from single-point dealerships to multi-point groups, and regional and national holding companies.

“Our dealerships deploy year-round, there is no burnout in the ePush! platform,” Miret said.

Brown added that it’s this consistency that particularly attracted him to the platform. “Now, we can demonstrate with hard, verifiable data that this really is the answer,” he said. “It’s a whole new day in the automotive industry.”

Pure Conquest headquarters are located in Roseville, CA. EPush headquarters are in St. Petersburg, FL.

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