SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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AddThis Announces New Subscription Model with Launch of “AddThis Pro”

AddThis, the world’s largest online content engagement platform, is transforming its business model to include a new subscription-based offering named “AddThis Pro.”

AddThis Pro uses the power of the AddThis behavioral data pool, which reaches more than 97 percent of the Internet population in the United States and across 14 million websites globally. By applying these big data insights to recommended content widgets, AddThis Pro can significantly increase a site owner’s content engagement metrics.

“Based on feedback from brands, publishers and site owners, the overwhelming consensus was to expand our portfolio to include a more advanced offering that delivers more tools and greater dashboard control over content widgets,” said Richard Harris, chief executive officer, AddThis. “With AddThis Pro, we’re building on the success of our existing free tools and giving marketers and publishers even more sophisticated ways to attract visitors and increase engagement.”

The key features of AddThis Pro include:

Personalized content recommendations. AddThis Pro applies the company’s massive pool of anonymous, behavioral data to make relevant on-site content recommendations even for first-time site visitors.

More content widgets. New engagement widgets in AddThis Pro allow users to present recommended content above the fold, on a content sidebar or through a content drawer.

No coding required. With one click from the AddThis dashboard, users can easily turn on or off their sharing, following, what’s next and recommended content widgets without updating or changing code.

Content Promotion. Easily promote or suppress specific content in recommended content widgets from the AddThis dashboard without changing code.

New analytics dashboard. The AddThis Pro analytics dashboard lets users easily see the content on their site that is driving the most engagement.

Responsively designed for mobile: AddThis Pro is responsively designed for smartphones and tablets and automatically recognizes which device a consumer is using. This eliminates the need for additional coding by Website owners.

AddThis Pro is available today through a software-as-a-service (SaaS) model and priced at $12 per month with a free 14-day trial. AddThis Basic, including Smart Layers, will continue to be available at no charge.

About AddThis
AddThis personalizes the Web with powerful, easy-to-use content engagement tools, APIs and services. Reaching over 1.6 billion unique consumers monthly, AddThis tools are used by over 14 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and Web-wide consumer insights that enhance paid, earned and owned media strategies.

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