|By PR Newswire||
|February 12, 2014 09:30 AM EST||
CHICAGO, Feb. 12, 2014 /PRNewswire/ -- Silver Chalice, the leading creator of digital video content for top sports and media rights holders, announced today that Linda Leludis has been named Senior Director, Audience Development, while Christi Bassos has joined as Director, Strategic Partnerships.
Leludis will be responsible for expanding the audience size, engagement and reach of the Silver Chalice digital video networks, including Campus Insiders (www.campusinsiders.com) and the ACC Digital Network (http://www.theacc.com), through marketing, social media, and public relations.
Bassos is charged with identifying, negotiating and managing distribution partnerships, including working with conference partners to maximize their live and VOD audience throughout multiple digital platforms.
"Linda and Christi are both excellent additions to our team," said Jason Coyle, Co-Founder and COO of Silver Chalice. "Their experience and deep understanding of the digital space will help us to grow and engage our audience, expand our overall reach and will enable us to develop and maximize both new and existing partnerships."
Prior to joining Silver Chalice, Leludis spent 14 years as Director of New Media at Feld Entertainment, overseeing all digital initiatives for Feld Motor Sports and managing social media platforms for all Feld Entertainment brands, including Monster Jam, Supercross, Ringling Bros. and Disney On Ice.
Bassos was most recently the Senior Director, Digital & Media for Alli Sports, the Action Sports Division of NBC Sports Group, where she led the strategic direction and operation of Alli's media and digital business.
Campus Insiders and the ACC Digital Network feature live streaming studio shows and daily video on demand of college sports programming with more than 2000 live games syndicated to websites, mobile applications, over the top devices and other Internet Protocol delivered experiences. Current partners today include Yahoo Sports, Rivals, USA TODAY Sports Digital Properties, YouTube, Synacor's cable, satellite and telecom customer portals, Dailymotion, MobiTV, Roku and more.
About Campus Insiders
Campus Insiders is a partnership between IMG College and Silver Chalice, making it the premier online destination and leading digital content syndication source for college sports fans. Campus Insiders features high-quality unrestricted content, including live studio shows, video on demand (VOD), and more than 2,000 live games, available on multiple platforms and distribution points. For more information visit, www.campusinsiders.com.
About The ACC Digital Network
The ACC Digital Network (ACCDN) is a joint venture between Silver Chalice, a fast-growing digital sports and entertainment media firm and Raycom Sports, a long-time television producer and partner of the Atlantic Coast Conference. The television-quality, cross-platform digital video network covers the spectrum of one of the nation's top intercollegiate athletic conferences, featuring both live programming and original on-demand content throughout the entire year. All ACCDN videos are viewable on theACC.com, the ACC mobile and tablet app, as well as various streaming and connected mobile and TV devices. For more information visit, www.theacc.com, or subscribe to www.youtube.com/accdn. Follow on Twitter & Instagram @TheACCDN.
About Silver Chalice
Silver Chalice is a next generation digital sports media company that owns and operates digital networks and owns SportsLabs, a leading sports technology company. Silver Chalice, whose chairman and founder is Chicago Bulls and White Sox owner Jerry Reinsdorf, has joint venture partnerships with IMG College, Raycom Sports and the Atlantic Coast Conference. For more information visit, www.silverchalice.com.
SOURCE Silver Chalice
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