|By PR Newswire||
|February 12, 2014 06:32 PM EST||
NEW YORK, Feb. 12, 2014 /PRNewswire/ -- Tallia Orange is featuring mens fashion bloggers in their new advertising campaign for Spring 2014. The ad reflects a Blogger Contest that ran in November in collaboration with GQ. 10 bloggers were invited to the Tallia Orange showroom to pull outfits from the Spring 2014 collection and to style the looks as they saw fit on signature orange mannequins. The mannequins have been a fixture to the brand since the launch of the collection in 2009. A panel of judges consisting of fashion directors and editors were sent a digital lookbook and the winner was chosen.
The ads will be appearing in such publications as New York Times TStyle Magazine, GQ, Details, Essential Homme and WWD.
"Fashion bloggers have become so influential to our brand. They are understanding and appreciating the collection and have been very influential to our end consumer. They show how to wear the pieces on their blogs and educate the consumer on the latest trends. They give the consumer the confidence and the knowledge on how to put these looks together," said Ronny Wurtzburger, President of Peerless Clothing.
About TALLIA ORANGE:
TALLIA ORANGE is a collection built on the basis of expressing individuality. It's a fresh concept in tailored clothing that encourages the consumer to express his own style through an exciting and unique array of fabrics, designs and colors. An expansive collection consists of suits, jackets, outerwear, vests, pants, sport shirts, dress shirts, ties and scarves each with their own unique details.
Tallia Orange is a proprietary brand of Peerless Clothing.
Tallia Orange is currently sold at Macys, Lord & Taylor, Bonton, Belks, Rochester Big and Tall and numerous specialty stores across the country.
To view Behind the Scene images, please click on https://files.secureserver.net/0soNmfbKVo9bMf
To view our Spring 2014 video, please click on http://www.youtube.com/watch?v=uiIycaG_2aI
For more information and photos, please contact:
Suzanne Anderson, Peerless Clothing, [email protected]
Multimedia Assets associated with this release:
SOURCE Peerless Clothing