|By Business Wire||
|February 13, 2014 03:00 AM EST||
NGDATA™, the customer experience management solutions company, today announced that its customer Telenet, Belgium’s largest cable provider and part of the Liberty Global group, has achieved marked improvements in customer relationship management resulting from targeted marketing campaigns. These improvements are key contributing factors to Telenet being recognized as the Industry Group Leader in the Dow Jones Sustainability Index for the second straight year.
“The ability to perform multi-channel CRM is an important skill for building sustainable long term relationships with customers,” said Bert Van Driessche, Director of CRM and Consumer Intelligence at Telenet. “With the expertise of NGDATA, our CRM department has undergone a complete transformation, evolving from a business unit that merely provided customer listings, into a key business support unit. Our CRM department now exists at the center of all our inbound and outbound customer interactions, sharing real, actionable business intelligence and insights to other departments, executing hundreds of targeted campaigns on a yearly basis in support of our marketing vision.”
Working with NGDATA to develop and roll out targeted, customized campaigns has helped Telenet transition from an acquisition-driven marketing organization to a customer focused organization, fostering loyalty and reducing churn with innovative and simplified product experiences and proactive care. Furthermore, Telenet’s CRM department achieved a rating in the 93rd percentile as measured by the Dow Jones Sustainability Index. As a result, Telenet is able to target the right customer at the right time with the right offer via a multitude of channels, improving customer satisfaction while generating customer value and upsell and cross sell opportunities for additional revenue. Targeted campaigns delivered by NGDATA have resulted in:
- Increased Segmented Campaigns: Prior to working with NGDATA, Telenet ran 100 campaigns per year; now the company runs more than 750 per year, delivering content more appropriate to each customer segment;
- Increased Return Rate on Sales Campaigns: Campaigns have seen a 300-400% uptake in return rate;
- CRM supporting a successful “King and Kong” Campaign: A pricing and go-to-market strategy that quadrupled Telenet’s mobile customer base within just a few months of its availability.
“Customers like Telenet, which have millions of interactions with customers each month, have a lot to gain from distilling those inbound and outbound interactions into actionable data to develop a sophisticated, nuanced understanding of what each customer wants,” said Luc Burgelman, CEO at NGDATA. “As Belgium’s largest cable provider, customer loyalty and satisfaction play critical roles in Telenet’s success. We are proud of the role we play to help the company bring to market targeted campaigns that result in increased market share and revenue.”
The Dow Jones Sustainability Index measures the sustainability and performance of companies from 59 industries, selecting a best-in-class leader for each of the 25 Global Industry Classification Standard (GICS) industry groups. Telenet was recognized as the industry leader in the Media Industry Group.
NGDATA™ is the Customer Experience Management Solutions Company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which continuously listens to customer interactions across all channels, learns from customer's behavior and responds to these events with highly targeted product offers and content, all while building an intelligent Customer DNA. Lily is a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, France Telecom, Orange, De Persgroep and Telenet, among many others.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
Jun. 1, 2015 11:15 PM EDT Reads: 1,303
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 11:15 PM EDT Reads: 4,082
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 11:00 PM EDT Reads: 4,390
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
Jun. 1, 2015 10:45 PM EDT Reads: 635
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
Jun. 1, 2015 10:30 PM EDT Reads: 1,059
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Jun. 1, 2015 10:15 PM EDT Reads: 4,213
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 10:00 PM EDT Reads: 3,659
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Jun. 1, 2015 09:15 PM EDT Reads: 1,597
Jun. 1, 2015 09:15 PM EDT Reads: 579
“Will Jaya is a direct source for server integration and storage solutions. If you are looking for any specific configurations for a project we can help you configure based on your needs and requirements," explained Netty Goya, CEO of Will Jaya, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 09:15 PM EDT Reads: 3,406
"SendGrid sends about 15 billion emails a month and process all the events associated with that, about a trillion events a year," explained Aaron Beach, Senior Data Scientist at SendGrid, in this SYS-CON.tv interview at Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 09:00 PM EDT Reads: 559
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 08:15 PM EDT Reads: 4,031
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...
Jun. 1, 2015 08:00 PM EDT Reads: 709
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 1, 2015 08:00 PM EDT Reads: 4,512
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jun. 1, 2015 07:30 PM EDT Reads: 1,924