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Optymyze Announces Global Expansion of Sales Performance Management (SPM) Business Partner Program

Optymyze, an enterprise cloud computing company that designs, develops, and deploys suites of integrated Sales Performance Management (SPM) applications, today announced the global expansion of the Optymyze Business Partner Program for its flagship Platform as a Service (PaaS) offering, Optymyze SPM Cloud.

Optymyze, whose applications were previously available only through professional services provider Synygy, is today a distinctly-separate brand with an open partner ecosystem. Synygy is now just one of what is expected to be dozens of Optymyze business partners, including software vendors, cloud distributors, systems integrators, management consultancies, and outsourcing and other service firms interested in expanding their technology and service offerings to include sales performance management.

Optymyze SPM Cloud delivers fully-integrated, easily-configured, and highly-scalable applications that help companies improve the performance of direct and indirect sales channels; bring order, clarity, and flexibility to the management of sales incentive compensation, territories, quotas, and other sales operations; gain actionable insight from big sales data and sales analytics; and increase the effectiveness of mobile salespeople.

“Optymyze SPM Cloud is a Platform as a Service that enables business partners, without using expensive, technical resources, to quickly deploy off-the-shelf SPM application suites and easily create add-on business applications," said Mark A. Stiffler, CEO of Optymyze. “This approach allows partners to cost-effectively create unique value propositions and develop proprietary solutions that eliminate the channel conflict that occurs when multiple partners are selling a commoditized set of applications.”

Optymyze SPM Cloud was recognized by Gartner with the inclusion of Synygy as one of the top two leaders on the 2013 Magic Quadrant for Sales Performance Management1.

“At the time of the Gartner report, Synygy was the exclusive distributor of Optymyze SPM Cloud," added Stiffler. “Now, with the rapid growth of the SPM market and the expansion of the Optymyze partner program globally, any firm can leverage Optymyze SPM Cloud to become an SPM leader.”

About Optymyze

Optymyze is an enterprise cloud computing company that designs, develops, and deploys suites of integrated Sales Performance Management (SPM) applications, which are available through a worldwide network of select value-added business partners. Backed by 250 software developers, Optymyze enables software product vendors to add or embed SPM technology; cloud service distributors to sell SPM applications; systems integrators to design, implement, and support SPM solutions; and outsourcing and other service firms to create and deliver technology-enabled SPM services that make sales organizations more effective.

1 2013 Magic Quadrant for Sales Performance Management, published 5 September 2013. Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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