|By PR Newswire||
|February 13, 2014 09:30 AM EST||
Canadian Brands and Agencies can now buy ad space on over 16 connected devices including Xbox and Roku.
MONTREAL, Feb. 13, 2014 /PRNewswire/ - SourceKnowledge, one of the leading Canadian marketplaces for video advertising, announces a partnership with adRise, the largest distribution and monetization platform delivering video ads on connected TV.
Brands and agencies represented by SK can now run their online video campaigns across all major connected TV devices including all popular gaming consoles, streaming boxes such as Roku, smart TVs, Blu-ray players and tablets. As TV consumption habits change, so do the flow of ad dollars. Canadian viewing habits are changing the landscape considerably. The CRTC reported in 2013 that one-third of Canadians watch TV online in some form.
"Over the past few years, we've seen tremendous growth in connected TV viewership in the US and internationally," says Farhad Massoudi, CEO of adRise, "we're excited to expand our premium video ad inventory to advertisers in Canada."
Patrick Hopf, President of SourceKnowledge, says, "Connected TV is a lean back, no clutter environment with premium content. It's a natural place for pre-roll campaigns to perform at superior levels. We are very excited to be one of the first companies in Canada to offer this cutting edge ad placement to our clients."
adRise is the leading content distribution and monetization engine for Connected TV devices. adRise develops branded apps for all of the major Connected TV devices. We support games consoles, streaming boxes (like Roku and Apple TV), Smart TVs, Bluray players and tablets. Our ad SDKs, which power ad delivery, targeting and real-time analytics, is the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TV devices. Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their content with interactive video ads, EST, and subscription revenue. For more information go to http://adrise.com or contact [email protected].
SourceKnowledge is the leading marketplace for video advertising in Canada. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as push the envelope for multi-platform presence by being the authority on emerging technologies such as connected TV. SourceKnowledge reaches over 10 million unique users in Canada and 89 million unique users in the United States (comScore, November 2013). Founded in 2009, SourceKnowledge is located in Montreal with clients around the world. For more information, please visit sourceknowledge.com.