SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

Just In time for Valentine's Day... YourTango makes a compelling case for marketers to connect throughout the year with consumers where it matters most: the heart.

NEW YORK, Feb. 13, 2014 /PRNewswire/ -- With Valentine's Day upon us, YourTango.com, the #1 media company focused on love and relationships, urges marketers to recognize how love is a powerful means to engage with consumers all year long -- and connect with them where it matters most: the heart.

"Love is a major or minor character in nearly every story ever sold -- from TV to movies to books to magazines. From celebrity break ups to royal nuptials, love makes daily headlines. It's the muse to an infinite amount of music and more. It truly is a mainstay of pop culture," states Andrea Miller, YourTango's CEO.

"Consumers spend billions of dollars in its pursuit: from fairy tale weddings and glittering anniversary gifts to infinite beauty products and bottomless bottles of liquid courage. Emotions drive purchases and you can't get more emotional than love. It's the most powerful, important thing in the world. Love is the root of happiness...and so much more!" Miller adds.

Simply put, marketers should care about love and relationships because female consumers care deeply about this subject. It offers significant contextual relevance to innumerable consumer product categories -- providing a powerful way to connect in a real, relevant and highly relatable manner -- from beauty to food to travel to entertainment, home, fashion and beyond. Love even has relevance to automotive as demonstrated by YourTango's successful work with Ford Motor Company.

YourTango executed a two-part "Love on the Road" initiative that generated significant earned media for Ford. Whether its backseat driving or going on an unforgettable road trip together, the connection between couples and cars is undeniable.

YourTango has worked successfully with a diverse set of marketers such as Reckitt Benckiser, TiVo, Colgate, Merck, Harlequin, Sony Pictures, Random House, Kraft, and many others, touting a successful track record for producing high quality, truly engaging branded content. YourTango generates invaluable consumer insights for marketers based on its research as well.

YourTango also offers significant reach. The company achieved tremendous growth in 2013, increasing its total global audience to 12.5mm unique visitors/month, per Google Analytics, representing 250% year over year growth, and placing it in QuantCast's top 250 U.S. sites.

To extend its reach much further, YourTango has assembled a content network with over 75 syndication partners such as Huffington Post, Café Mom, BuzzFeed, and many others.

YourTango has built a robust marketing platform for relationship-related professionals. "YourTango Experts" includes nearly 1,000 dating coaches, couples counselors and therapists and features many of the top thought-leaders in this space, such as John Gray, Pat Love, Harville Hendrix, Esther Perel, and Charles Orlando.

About YourTango

YourTango helps users love their best by offering award-winning content and connections to relationship experts. From funny love quotes to crazy sex stories and positions to the latest 50 Shades of Grey updates to entertaining videos, YourTango offers stimulating conversation and illuminating insights.

SOURCE YourTango

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!