SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Fast Company Falls in Love With Connected Toys; Names Orbotix to Its 2014 List of 10 Most Innovative Consumer Electronics Companies

BOULDER, CO -- (Marketwired) -- 02/13/14 -- Orbotix, the makers behind connected toys Sphero and 2B, has been recognized by Fast Company as one of the "10 Most Innovative Companies," in its Consumer Electronics category. Fast Company's annual guide highlights the most innovative businesses that have positively impacted both industry and culture. Orbotix is listed alongside other consumer electronics successes like Apple, Google, GoPro, and Amazon.

The Most Innovative Companies is Fast Company's most significant, high-profile editorial effort of the year. The editorial team spends months gathering and sifting data to identify those enterprises that exemplify the best in business from across the economy and around the world. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive, sustainable business models and an ethos of creativity.

"We are very excited and honored to be included in Fast Company's Top 10 Most Innovative Companies in Consumer Electronics," said Paul Berberian, CEO of Orbotix. "The toy industry is going through a major revolution and leading the way for connected play is our passion. So to be recognized at this level for something we love to do every day means a great deal to us all."

Since 2010, Orbotix has been pushing the boundaries of technology by blending robotics and software to create innovative experiences for the entire family. At the Consumer Electronics Show in January, Orbotix announced a new addition to its family of connected toys -- nicknamed "2B" until they announce the official name later this year. Like Sphero, 2B is a programmable and customizable robot with unsurpassed agility and speed. 2B can travel up to 14 feet per second (9.5 mph), allowing for amazing high-speed tricks and jumps. Orbotix is planning to sell 2B in retail by Fall 2014 -- in time for the holidays.

Orbotix is now selling Sphero in over 70 different countries, up from just 7 countries last year.

For more information on Sphero and 2B, please visit gosphero.com.

About Sphero:
Sphero is a connected toy that has created an entirely new way to play. It's the world's first robotic ball that you control from your smartphone or tablet. Drive Sphero, turn your living room into a video game with augmented reality apps, or upgrade family game night with multiplayer apps. Sphero is even making moves in the classroom with crash courses in programming using MacroLab. The result is limitless possibilities for new types of gameplay that meld the virtual and real worlds for a fun gaming experience.

About Orbotix:
Orbotix creates connected toys, fusing emerging technology with the latest innovations in robotics to offer a new kind of open play experience. With their smart robots and open software they hope to inspire the next generation of inventors and programmers. Founded by Ian Bernstein and Adam Wilson, passionate robotics and software engineers, and based in Boulder, Colorado, the Orbotix team takes fun very seriously.

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