SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Jack Daniel's® Sala Siete Presents: Julieta Venegas And Los Amigos Invisibles Tour In The United States

The renowned whiskey brand partners once again with acclaimed Latin artists for a US tour of private consumer shows

MIAMI, Feb. 13, 2014 /PRNewswire/ -- On March 18th, Grammy® award-winning artists Julieta Venegas and Los Amigos Invisibles will kick off the Sala Siete concert series presented by Jack Daniel's, America's leading whiskey, crafted in Lynchburg, Tennessee. The private concert series, which will run throughout the month of March, will visit cities such as New York, Miami, Los Angeles, Dallas, and Chicago, among others.

The tour is part of the brand's sustained initiative towards the US Hispanic market through live music events, which started in 2005.  The concert series has presented some of the most representative Latin alternative music artists such as Zoe, Babasonicos, Beto Cuevas, Aterciopelados, Enanitos Verdes, Rabanes and both latin funk party band Los Amigos Invisibles and Latin pop "princess" Julieta Venegas, which Jack Daniel's has paired for the first time in what promises to be the best one of these programs to date.

"Jack Daniel's 150-year heritage includes a long association with music," said Laura Petry, Brand Director for Jack Daniel's. "We're proud to bring talented Latin artists to the Sala Siete concert series for our friends of Jack to enjoy."

"I have been fortunate to be part of the Jack Daniel's tour on several occasions. It has always been a great experience both for my fans and me. I am very excited to kick off another tour with Jack Daniel's®, one of the few brands that truly embraces and supports our music." said Julieta Venegas, whose latest work LOS MOMENTOS has been nominated for a Latin Grammy.

At the same time, Los Amigos Invisibles' Catire Torres said: "we are very excited to be involved in this tour and we want to thank Jack Daniel's for making these types of events happen to support the Latin music in the U.S. See you on the tour!". Their latest album REPEAT AFTER ME, reached Billboard's Top Ten chart and also received multiple Grammys® nominations.

Domino Saints, a Puerto Rican Urban/Pop duet with an explosive sound and Ulises Hadjis, a raising singer/songwriter already generating buzz in magazines such as Rolling Stone and Billboard, will be the opening acts throughout the tour.  The special guest DJ for all events will be Latin Grammy® nominee Mr. Pauer.

This year's Sala Siete will be produced once again by Miami-based Hispanic marketing company SHOCK Entertainment, which has worked closely with the brand since the first concert series and has been instrumental in developing the strong tie between Jack Daniel's and Latin alternative music acts and fans.

Starting on February 26, fans can register online at www.jacksala7.com for a chance to win tickets to one of these private concerts. Fans will be encouraged to share their personal content from these concerts on Twitter, Instagram or Facebook using the hashtag #JackSala7.

Activities surrounding the events include pre-promotions at both on and off-premise accounts, local radio campaigns, public relations and social media efforts, street and on-line marketing, on-site activations during the events, artists meet & greet, giveaways, a VIP area and many other elements that will make this program a remarkable experience for consumers and a solid statement by Jack Daniel's as a spirit brand that supports authentic and independent music.

TOUR DATES 
Tuesday, March 18: New York, Stage 48 
Wednesday, March 19: Miami, Grand Central 
Friday, March 21: San Antonio, Show Warehouse 
Sunday, March 23: Houston, Bayou Music Center 
Tuesday, March 25: Chicago, Metro 
Thursday, March 27: Los Angeles, Book Bindery 
Friday, March 28: Dallas, Gilley's

For more information: 
www.jacksala7.com

About Jack Daniel's: Officially registered by the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, is the oldest registered distillery in the United States as in the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel's Distillery is the maker of the famous Jack Daniel 's No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel 's Cocktails. Friends of Jack Daniel's ® remind you to drink responsibly.

About Julieta Venegas: Julieta Venegas is one of the world's most respected Latin Pop/Rock artist. The talented Mexican artist plays acoustic guitar, accordion and keyboards. Venegas has won five Latin Grammys ® (2004, 2006, 2008, 2011) and a Grammy (2006), five MTV Latin America Awards (2004, 2006, 2007), among others. Her most recent album, 'Los Momentos', has been nominated for a Latin Grammy in the category of Best Contemporary Pop Vocal Album.

About Los Amigos Invisibles: Los Amigos Invisibles have created their own sound, 'gozadera' an inimitable fusion of Latin rhythms, funk and lounge music. In 2009 published 'Commercial', which won the Latin Grammy for Best Alternative Album and their latest release 'Repeat after me', entered the Billboard charts at No. 8, which marked the first top ten of the band. 'Repeat after me' has also been nominated for Grammys® in the categories of Best Album Rock, Alternative or Urban. Their single 'La que me gusta' has been nominated for the Latin Grammys® in the Song of the Year category.

About SHOCK Entertainment: Founded in Miami in 2003, Shock Entertainment is a boutique entertainment company servicing many areas of the US Hispanic and multicultural market including production and marketing of private and ticketed events, artist management and development of Latin Grammy-nominated and critically acclaimed artists, sponsorship activation and lifestyle marketing among others.  It offers its clients turn-key activations that enhance the brand-consumer relationship at great value and minimum risks.

Don't miss the mark. Please drink responsibly.

SOURCE SHOCK Entertainment

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