SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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Brand Positioning Research eBook Published by Artemis Strategy Group

A free resource for marketing and communications strategists, and researchers

WASHINGTON, Feb. 14, 2014 /PRNewswire-iReach/ --  Artemis Strategy Group announced today the release of Don't Just Talk to Your Audience; Persuade Them: Research for Effective Brand Positioning, a free, 14-page eBook that can be downloaded from the company's website.

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The eBook is written for corporate marketing and communication strategists, and the researchers who support them. It focuses on positioning—how to develop those strong, impactful messages effective enough to motivate people to act— and the powerful research that drives it.

"The key to positioning is understanding what motivates people to make decisions. In our eBook, we demonstrate how the tangible aspects of your company can connect with the emotional needs of your audiences so that your communications strengthen the personal relevance of your brand or mission," said David Richardson, Artemis co-founder.

Don't Just Talk to Your Audience; Persuade Them can be downloaded by Clicking Here.

Artemis Strategy Group is a marketing research firm that specializes in Motivation Research and communications strategy.  They provide specialty research and consulting services to leading corporations, trade associations, government agencies and non-profit organizations. Their services include Audience Motivation Research, Brand Positioning Research, Thought Leadership, and Communications Strategy Development and Measurement. Headquartered in Washington, D.C., Artemis Strategy Group has offices throughout the United States and maintains a global partner network for international assignments. To learn more, visit www.ArtemisSG.com or contact them at 703.262.0550.

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Media Contact: Anne Aldrich, Artemis Strategy Group, (616) 662-4288, [email protected]

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SOURCE Artemis Strategy Group

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