|By PR Newswire||
|February 14, 2014 05:01 AM EST||
BEIRUT, Lebanon, February 14, 2014 /PRNewswire/ --
Biryt Energy Beer might just transform consumers' drinking habits. The question is, will both energy drink and beer lovers embrace this new concept?
Essentially, the product is a great tasting beer with no caffeine, taurine, colorants, artificial flavors, fat or cholesterol. Instead, it contains seven energizing vitamins, including vitamin C as well as Vitamins B2, B3, B5, B6, B8, and B12.
According to a company spokesman, "the smooth and refreshing taste of Biryt should appeal to all beer lovers. As for energy drink fans, they will get the energy kick they're looking for without any of the side effects associated with caffeine or taurine."
Mixing caffeine and taurine with alcoholic beverages has proven to be quite unhealthy, leading to the ban of such drinks in the USA, with many countries following the FDA (Food and Drug Administration) ruling. This is why Biryt Energy Beer is quite revolutionary and represents an exception to the rule.
Asked whether energy drink lovers would appreciate the beer taste of Biryt, the spokesman said, "Take a look at the energy drink industry and you'll see all kinds of new flavors that are continually being introduced. Why not have the taste of a great beer be another alternative?"
Biryt energy beer has already begun to establish a strong presence in Beirut. It is currently available in around 1,700 pubs, bars, restaurants and stores around Lebanon. Among other things, the brand has organized the giveaway of a Biryt Energy Beer 4-pack delivered straight to its consumers' door. This was mainly done to increase awareness of the product and have as many people as possible try it. The brand will be launching in Paris, France around mid-March, with an expansion to Johannesburg, South Africa expected in early May.
Biryt energy beer is as healthy as an alcoholic drink can get, while delivering a great beer taste with an energy twist. It seems that its future is as bright as its concept!