SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

News Feed Item

Opening a New Chapter for the $4.4 Billion Online Dating and Relationship Therapy Industries, Embre Launches to Improve Relationships

Innovative Relationship App Helps Foster Communication between Partners

ATLANTA, Feb. 14, 2014 /PRNewswire/ -- Making its debut Valentine's Day, Embre, a dynamic online tool that combines social psychology principles with digital technology, announces the beta launch of its new Facebook application designed to improve relationship communication. The new application is available on Embre's Facebook page and through the Facebook App Center, and allows users to privately track and rate various dimensions of their relationship in order to improve the overall quality and satisfaction level of both partners.

According to a recent study conducted by researchers in the Proceedings of the National Academy of Sciences, one-third of marriages in the U.S. are formed online, leveraging revolutionary technology and communication networking tools. Despite these advances in America's relationship culture, 65 percent of couples cite 'communication problems' as the leading cause of relationship discontent and a contributing factor in over 50 percent of breakups and cases of divorce. As the concept of how people meet and communicate with potential partners has evolved to meet the demands of today's daters, Embre uses social media to provide a  convenient, private and secure environment for couples to communicate their relationship needs -- all at no cost. Utilizing self-reported relationship information, users can chronicle their relationship stories online, supplemented with posts from their existing social media accounts. The Embre platform can be used by one or both partners independently or jointly as a couple to produce results.

"Ultimately, we see Embre as an important addition to the rapidly changing world of online dating and relationships," says Syed Haider, founder of Embre. "Every day, millions of people are turning to sites such as Match.com, PlentyOfFish and eHarmony for help in finding a potential match. Building off of that concept, we view Embre as a tool that helps couples to nurture and deepen their relationships."

Embre's underlying concept, including its relationship scoring and analytics platform, is based on the Dyadic Adjustment Scale, a well-regarded and extensively researched psychometric methodology used to determine relationship satisfaction. To date, the practice of implementing a quantitative scale to allow couples to rate their relationship has gained even greater popularity amongst licensed therapists, as it has been proven to provide unparalleled insight into not only the relationship itself, but also the feelings of each individual partner.

"Self-awareness and communication are key in understanding any relationship," says relationship expert Suzanne Stanton, LCSW, QCSW, MSW. "Embre is a great tool for initial and ongoing relationship assessment. By allowing couples to quantify different relationship dimensions in an engaging and intuitive platform, they can identify and address potential issues before they become insurmountable."

About Embre

Headquartered in Atlanta, Embre is the brainchild of founder Syed Haider who, as a husband and father himself, knows the challenges all couples face, married or otherwise. His personal experiences and interest in relationships and relationship dynamics got him started on Embre's mission to help couples build great relationships. With this original vision in mind, Embre's Relationship Communication Platform was created, providing a sophisticated technology based platform that has the capability of improving any and all types of relationships, from couples to co-workers to corporate partners. For more information on Embre, like us on Facebook, follow us on Twitter or visit www.embre.com.

SOURCE Embre

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.